A new Spider-Man: Homecoming poster showcases Iron Man and Avengers Tower in a simple, elegant design. Besides Superman and Batman, there's perhaps no other superhero as popular or famous as Spider-Man. Yet they can't compete with the Web Slinger's licensing revenue. Peter Parker's alter ego remains the most profitable of the three to the tune of 1.3 billion in product sales each year. So it's not too surprising that later this summer, we'll see the third incarnation of the character on the big screen in 20 years.
But Spider-Man is also quite a bit newer than those other two, only having been created in the 1960s by Stan Lee. The character still feels fresh, fun and hip, probably also cause he's also a lot younger in age. It doesn't take much to hype up a Spider-Man movie, but for some reason marketing for July's Spider-Man: Homecoming recently took a wrong turn with a chaotic and overcrowded poster from Marvel.
Thankfully, the film's latest poster below brings Homecoming back to basics. All we really need to know is that the movie stars your friendly neighborhood Spider-Man and that Iron Man makes an appearance. Created by Matt Ferguson, who is well known for creating alternative posters for the studios, the new art seems to harken back to the classic days of the character. Indeed, most of Ferguson's posters have a beautiful simplicity, with minimal coloring and focus.
We already know that Spider-Man: Homecoming will star Tom Holland, Michael Keaton, Jon Favreau, Zendaya, Donald Glover, Tyne Daly, Marisa Tomei, and Robert Downey Jr., but there's no need to put them all in the poster. Fans will go to see the movie because they either love Spider-Man, they're curious to see Holland in the role, or they want to see how it all fits into the Marvel Cinematic Universe.
The trailers for the movie should do all the work for presenting the storyline and characters of the movie, while the promotional artwork is only meant to introduce the most important elements, entice the viewer and get them interested in seeing Homecoming. Classic movie posters managed to combine all these aspects perfectly to great effect, so maybe crowded movie posters are just a product of today's crazy times where everything is done to excess. At any rate, this new poster certainly does the trick.
Source: Matt Ferguson
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