Teasing the appearance of iconic superheroes in the closing moments of a trailer is nothing new but 2016 has seen several crowd-pleasing stingers in movie trailer marketing - including the reveal of Benedict Cumberbatch in costume for Doctor Strange, James McAvoy as bald Professor X in X-Men: Apocalypse, as well as the new reveal of Wolverine lending a "hand" (read: claws) in that same film. Still, 2016's biggest marketing reveal, so far, has been the unveiling of Tom Holland's Spider-Man in the final Captain America: Civil War trailer - where he playfully addressed the clashing Avengers/broke the fourth wall to say "Hey Everyone."
The trailer gave fans their first quality glimpse at the hero in costume - as well as how this version of the web-slinger differed from prior iterations (most notably expressive/mechanical eyes in his mask). Still, the sneak peek was more announcement and reveal than it was an organic glimpse at how Spider-Man will interact and fight in the final film. Critics and fans who have already seen Civil War praised the portrayal and suggest the character will get significantly more screen time than many assumed - but, with just over two weeks before the movie releases to American theaters, anyone with Internet access can now see Peter Parker in action.
A new TV spots for Captain America: Civil War, featuring rave reviews from critics, is capped off with an in-action appearance from Spider-Man. Check out the new Captain America: Civil War TV spot below. (UPDATE: We've swapped in a higher-resolution, international version of the TV spot featuring the new Spider-Man footage. We'll update this post again, should Marvel officially release a cleaner version of the video.)
The TV spot succeeds in complimenting the original reveal, which was a fun introduction to the hero and his costume, with a sequence of the hero swinging into battle, holding his own against the Winter Soldier, and offering a joyous reaction to Bucky's metal arm.
It's a brief piece of footage but indicates this version of Spider-Man will supply fans with the wise-cracking fun that Marvel's wall-crawler is known to provide (and was handled well in The Amazing Spider-Man series) as well as an excitable version of Peter Parker that is, despite the circumstances of Civil War, genuinely psyched to be around The Avengers - relishing in all of the wacky traits and weird powers that his fellow heroes possess. Spider-Man action is always entertaining but the biggest reason the web-slinger has remained so popular? He's always a fun stand-in for the audience, openly commenting on the zany comic book villains and do-gooders he encounters, while (in the same breath) throwing himself into harms way to protect innocent lives.
The clip captures both his youthful exuberance and powerful abilities - and considering what's at stake in the larger film, it's easy to imagine that Parker will be instrumental in helping the heroes see through their disagreements to the bigger picture (as only a young and idealistic outsider can).
Since Captain America: Civil War opens in the UK this week, fans should be extra vigilant about spoilers (and, conversely, respect those who haven't been able to see the film yet). In the coming days, Marvel will, undoubtedly release more Spider-Man footage to pump viewers up for Civil War's release. Thankfully, it won't be too long before everyone can see Tom Holland's wall-crawler with their own eyes - and get hyped for the hero's return in Spider-Man: Homecoming.
Captain America: Civil War will release on May 6, 2016, followed by Doctor Strange– November 4, 2016; Guardians of the Galaxy 2 – May 5, 2017; Spider-Man: Homecoming – July 7, 2017; Thor: Ragnarok – November 3, 2017; Black Panther – February 16, 2018; The Avengers: Infinity War Part 1– May 4, 2018; Ant-Man and the Wasp – July 6, 2018; Captain Marvel – March 8, 2019; The Avengers: Infinity War Part 2 – May 3, 2019; and as-yet untitled Marvel movies on May 1, July 10 and November 6, 2020. Inhumans currently has no release date.