Directed by Boots Riley, the Oakland-based film examines the life of telemarketer Cassius Green (Stanfield), who learns a valuable lesson from a co-worker: speak like a white person to make sales. Last March, Annapurna Pictures released the original Sorry to Bother You trailer, in which Cassius’ daily conflicts are established before he receives an important bit of advice from Danny Glover’s character. Full of colorful pull quotes and comedic one-liners, Sorry to Bother You’s original trailer teased the narrative tone and mood, but didn't necessarily reveal why the film received an R rating.
Today, Annapurna Pictures released the red band trailer on YouTube, and it’s not quite what you may expect. Instead of opening with profanity, the clip begins with a character snorting an actual pull quote from RogerEbert.com’s Brian Tallerico. So, when “Something You Need To See To Believe” disappears from the screen, the trailer has already delivered an important message about Sorry to Bother You's surreal, alternate-universe world.
Beyond that, the new trailer mostly features the same visuals as the original, but with a few curse words dispersed throughout. Additionally, new music creates a slightly different vibe, along with some clever editing to accentuate Stanfield’s reaction when he receives the white voice epiphany. Plus, the pull quote fun doesn’t stop with the opening snort, as a bold line from Rolling Stone’s David Fear also complements the red band spirit.
While Stanfield is the main attraction - and rightfully so given his resume, career momentum and pop culture relevancy thanks to Atlanta and Get Out - Sorry to Bother You also features stars like Tessa Thompson (Thor: Ragnarok, Westworld), Armie Hammer (Call Me by Your Name) and Terry Crews (Brooklyn Nine-Nine, Deadpool 2), all of whom have their moments in the red band trailer. Additionally, David Cross and Steve Buscemi appear, as they provide the white man voices for Stanfield and Glover, respectively.
Based on Twitter reactions, the trailer’s power is already apparent. Meanwhile, the official Sorry to Bother You Twitter account took the PG-13 approach to promote their new red band clip. After premiering at the Sundance Film Festival last January, Sorry to Bother You will be released nationwide this summer.
Overall, the red band trailer suggests that Riley and company have a good feel for modern audiences and comedic timing. Of course, the play on pull quotes shows a unique sense of humor as well. So, with everything combined, it seems like Sorry to Bother You will not only have something to say about societal issues, but keep viewers engaged with originality and innovative jokes.
Sorry to Bother You hits theaters on July 6.
Source: Annapurna Pictures/YouTube