The latest TV spot for Solo: A Star Wars Story assembles the band of criminals who will rob the Conveyex and makes the unsurprising confirmation the film is rated PG-13. Due to The Last Jedi playing in theaters, Lucasfilm waited until early February to begin marketing their latest tentpole. While some fans were concerned about the perceived delay, the studio has spent the past few months generating excitement with a very visible promotional campaign. In addition to two trailers, there's been a bevy of TV ads that showcase new footage and highlight fun character dynamics.
While Alden Ehrenreich's young Han is the star of Solo, marketing has gone a long way in selling the movie as an ensemble piece, making Tobias Beckett's "putting together a crew" line a centerpiece. The gang has already been spotlighted in multiple collections of character posters, and now they share screen time in a new TV spot. You can watch it for yourself in the spot above.
In terms of structure, the spot operates as a roll call for Beckett's team, which includes Han and Lando Calrissian. It primarily consists of recycled footage from previous materials, though this ad has a new shot of Jon Favreau's Rio Durant expressing awe at the sight of seeing a Wookiee. Judging by Beckett's costume (what looks to be an Imperial disguise), this moment could be from the battle sequence on Mimban, where Han first crosses paths with Beckett and Val. In a classic case of Star Wars coincidence, perhaps Beckett's crew is running a job on Mimban the same time Han is assigned there for the Imperials.
After the spot closes out with an action montage of scenes from the Conveyex heist and the space cloud chase (which could be the Kessel Run), it's officially revealed Solo has been rated PG-13 by the MPAA. Every Star Wars installment since 2005's Revenge of the Sith has been given this classification, so many expected Solo to follow suit. The reasoning given is "sequences of sci-fi action violence," which is in line with Solo's three predecessors. Episode III also featured "some intense images," particularly the scene where Anakin burns on Mustafar. It's safe to say Solo won't have anything that approaches a sequence that grisly. As Star Wars should be, it's going to be a fun ride for the whole family.
Fortunately, it won't be much longer until viewers learn if Solo is worth all the trouble it took to get it to the big screen. The spinoff is screening out of competition at Cannes later this month, and reactions should hit the internet shortly after. Marketing has done an excellent job of painting Solo as an entertaining journey through the galactic underworld, so hopefully it'll be another winner for Lucasfilm and keep their hot streak going.
- Solo: A Star Wars Story (2018) release date: May 25, 2018
- Star Wars 9 / Star Wars: Episode IX (2019) release date: Dec 20, 2019