Solo: A Star Wars Story gets a new theatrical poster as Lucasfilm heats up the marketing campaign for their upcoming spinoff. After the film's troubled production made plenty of headlines over the past year, everyone involved is more than pleased to see the movie itself become the center of attention. After a director switch and massive reshoots, Ron Howard finally locked his edit and is putting the finishing touches on post well ahead of Solo's summer premiere. All that's left is for Lucasfilm to promote the project over the next month.
Perhaps it's fitting Solo's advertising has also been the subject of much discussion. After the delayed teaser trailer caused many to fret, the posters have come under fire. Disney was hit with claims of plagiarism in regards to stylized character one-sheets that heavily resembled album covers, and then there was controversy surrounding international posters being sans blasters (the truth of which has been uncovered). Hopefully, the unveiling of this poster goes along much more smoothly, signaling better times are ahead for Solo.
Related: Solo Having World Premiere At Cannes
Lucasfilm released the poster today. You can check it out in the space below:
Though the film is called Solo, the poster makes sure to highlight the main ensemble and the group of characters that'll be at the forefront of the story. One of the few plot details to be continuously highlighted throughout marketing is that crime boss Dryden Vos is putting together a crew for a big job - which gives Solo almost an Ocean's Eleven vibe. It's only fair for all the principal players to get their just due on the poster, since each participant will probably have something important to do on the heist. The one-sheet also continues to incorporate the bold color scheme, which is a stark contrast from fellow anthology Rogue One. Whereas Gareth Edwards' Star Wars entry was positioned as a gritty war drama in space, Solo is being sold as a big, grand adventure flick - like the ones Lucasfilm cut its teeth on.
One aspect of Solo that both the trailer and poster are extraordinarily brief on is the villains. Star Wars is a franchise renowned for memorable antagonists like Darth Vader and Kylo Ren, so the hope was Solo will be able to add to that tradition. Minor details about Enfys Nest have come to light recently, but for now the focus is mostly on Han and his merry band of fellow scoundrels. Perhaps there's some kind of plot twist Lucasfilm is trying to preserve for the premiere, and they know they can sell the movie just with Han, Chewie, and the Falcon.
- Solo: A Star Wars Story (2018) release date: May 25, 2018
- Star Wars 9 / Star Wars: Episode IX (2019) release date: Dec 20, 2019