Avengers: Infinity War and Solo: A Star Wars Story dominated social media conversations after Super Bowl 52, thanks to their TV spots. While companies are eager to put out the most attention-grabbing commercials during the Super Bowl, the big game traditionally features TV spots and promos for many of the biggest movie and TV show releases of the year. The 2018 Super Bowl was no exception, in that respect.
Solo: A Star Wars Story finally began its marketing effort at Super Bowl 52, where the first Solo teaser was released, followed by the full-length Solo: A Star Wars Story teaser trailer the morning after. Of course, the next Star Wars movie was far from the only upcoming tentpole advertised during the Big Game, and far from the only thing that people were buzzing about on social media afterwards.
Deadline is reporting the ComScore numbers for the movie trailers that debuted during Super Bowl 52, with Solo and Infinity War emerging as the winners in social media conversations. Meanwhile, it was Jurassic World: Fallen Kingdom that accumulated the most views on YouTube and Facebook, with Infinity War coming in second on YouTube and Mission: Impossible – Fallout doing the same on Facebook. Solo managed fourth on both platforms despite the anticipation for the release, despite coming in second place in social media conversations, with 109K generated. Infinity War generated the most social media discussions with 161K, while Mission: Impossible 6 (31,600) and Jurassic World 2 (33,400) were pretty well behind in that area.
As such, Avengers: Infinity War was able to top the first looks at both Solo: A Star Wars Story and Mission: Impossible – Fallout. Likewise, not even the first footage from the young Han Solo movie could outperform the Jurassic World sequel in terms of YT/FB views. In fact, it didn’t even come close as the latter had well over 3 million total views and Solo couldn’t even hit 1M.
Even with half the views as Jurassic World: Fallen Kingdom on YT/FB, the short Super Bowl promo for Avengers: Infinity War was able to generate 5 times as many social media conversations. Much like the Super Bowl promo was the second trailer released for the Jurassic World sequel, the Infinity War Super Bowl spot was the second major piece marketing clip released for the Marvel tentpole.
The numbers are also a good indication of what the big films will be this year, as the Super Bowl spots for movies like Red Sparrow, Skyscraper, and A Quiet Place were far behind when it came to generating views and discussion online. Interestingly, The Cloverfield Paradox managed to generate 41,500 social media conversations, presumably due in large part to its surprise release on Netflix. Nevertheless, it looks like Mission: Impossible – Fallout, Jurassic World: Fallen Kingdom, Avengers: Infinity War, and Solo: A Star Wars Story are unsurprisingly among the films to beat in 2018.
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