Solo: A Star Wars Story Box Office Has Massive 77% Friday-to-Friday Drop

Solo: A Star Wars Story continues to do poorly at the box office, dropping a whopping 77 percent Friday-to-Friday. Lucasfilm's revival of their famed franchise went about as well as one could hope the past couple of years, as The Force Awakens, Rogue One, and The Last Jedi combined to gross over $4 billion at the worldwide box office. Unfortunately, that hot streak came to a screeching halt with Solo. Arriving on the heels of massive hits Avengers: Infinity War and Deadpool 2 (plus battling negative publicity due to the production woes), the spinoff landed softly over the Memorial Day weekend with $103 million over the 4-day frame.

Without any new high-profile releases this weekend and mostly positive audience word-of-mouth, there was hope Solo would be able to rebound and post a strong second weekend as it looked to recoup its massive $250 million production budget. However, it looks like the film never caught on with its audience and Solo is sinking like a rock commercially.

Related: Comparing Solo to Justice League Isn't Fair For Either Franchise

According to ForbesSolo made just $8.1 million domestically during its second Friday of release, which is a 77 percent drop from the $35.6 million it made last week on its first day. That's a steeper decline than the divisive The Last Jedi, which at least earned $220 million in its opening weekend and had to deal with the Christmas holiday during its second weekend. Solo has no obvious excuse that pops out to explain its poor performance. The picture just isn't generating interest. Even if it stayed on-budget, these numbers are bad.

Currently, the expectation is for Solo to earn $28 million over the weekend, which would put its U.S. total at only $148 million. This is quite an alarming turn of events, especially considering the prequel was poised to break records at one point. It'll be interesting to see how Solo's box office influences Lucasfilm's decision making moving forward. Other spinoff projects revolving around characters such as Boba Fett and Obi-Wan Kenobi are said to be in development, but the studio has yet to officially confirm them. It's still too early to tell, but there's a chance the turnout for Solo impacts other anthologies Lucasfilm may have been planning. They could be better served concentrating on Rian Johnson's trilogy and David Benioff & D.B. Weiss' series, which are entirely separate from the Skywalker saga storyline and focus on new characters.

There won't be another new Star Wars movie in theaters until Episode IX debuts in December 2019, which should only benefit the franchise as a whole. A case can be made that Solo opening just five months after The Last Jedi diminished its status as an "event," and there'll be more widespread interest in another adventure through the galaxy once the marketplace is starved of Star Wars for about a year and a half. Hopefully this is just a bump in the road for Lucasfilm and they find a way to bounce back for the future.

MORE: Why Solo's Box Office Projections Were So Wrong

Source: Forbes

Key Release Dates
  • Solo: A Star Wars Story (2018) release date: May 25, 2018
  • Star Wars 9 / Star Wars: The Rise of Skywalker (2019) release date: Dec 20, 2019
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