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Smurfs: The Lost Village Gets A Poster; Trailer Arrives Tomorrow

Smurfs Lost Village cast

Earlier this decade, Columbia Pictures revived the Smurfs franchise by releasing two live-action/animated hybrid films. In 2011, The Smurfs overcame its negative critical reception to gross $563.7 million at the worldwide box office. Unfortunately for the studio, the comeback was short-lived. Two years later, The Smurfs 2 saw diminishing returns, earning $347.5 million globally and once again was panned by pundits. It became clear that if the series was to win a new generation of fans, some changes would have to be made to the approach.

Sony was developing The Smurfs 3, but following the poor performance of the second movie, they opted to cancel the project so they could move ahead on a hard reboot. In contrast to the earlier works, Smurfs: The Lost Village is a completely animated film that will strive to stay closer to the original tone and vision from the source material. Back in February 2016, they got the ball rolling on promotion well ahead of its 2017 premiere by releasing a pair of photos. Now, the studio has unveiled the first poster for the upcoming film.

The one-sheet debuted on The Smurfs' official Twitter account, showing the lovable blue creatures setting out on a grand adventure to discover a whole new world. Sony took the opportunity to announce that a teaser trailer will be out on September 21, 2016. You can check it out below:

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