A wise man once said that the Boogeyman is actually a great big coward, and that getting rid of him is as simple as saying "shoo-shoo" and sticking him with a pin. That wise man is featured in the first trailer for upcoming horror sequel Sinister 2, but it doesn't seem like his advice is going to work this time around.
Sinister 2 stars Shannyn Sossamon (Wayward Pines) as the fretful mother of twin boys Zach and Dylan (Dartanian and Robert Sloan), who find themselves targeted by the evil spirit Bughuul. Luckily help is on hand from friendly Deputy So-and-So (James Ransone, reprising his role from the first movie), who is investigating Bughuul following the death of the family in Sinister. The sequel was directed by Ciaran Foy (Citadel) and scripted by Scott Derrickson and C. Robert Cargill, who also wrote Sinister.
The first full-length trailer for Sinister 2 puts emphasis on the "evil children" aspect of the mythology, and also throws in the Henry Hall song for nostalgia value. There's a sense that this marketing is trying to tap into the appeal of the Insidious movies, which are also produced by Blumhouse Productions and have a similar target audience. In the case of Insidious the recurring retro tune was "Tiptoe Through the Tulips", which has made a return in the recent trailers for Insidious: Chapter 3.
Accompanying the trailer is the first poster for Sinister 2, which echoes the theme of the first movie's poster - and throws in a bit of Jacob's Ladder-esque head spinning antics.
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Based on this trailer it looks like Sinister 2 will recycle a lot of ideas from the first movie, while also throwing in some more exposition about Bughuul's origins. To make matters worse, it doesn't look particularly frightening. The original Sinister got progressively less scary the closer Bughuul got to the camera - starting out with only fuzzy glimpses of him on old film footage (which were genuinely creepy and culminating) in a big dumb jump scare at the very end, so that everyone could see "Mr. Boogie" was just another guy in a monster mask.
In this trailer, Bughuul is practically everywhere, in the greying flesh, as are his cabal of undead children. It's possible that the rest of the film is more subtle than this and the trailer is simply showing the scary highlights... but it's also possible that this could end up being just another lazy cash-in horror sequel.
Sinister 2 arrives in theaters on August 21, 2015