Shadowhunters fans have gone to new lengths to prove their love and dedication for the show after taking out a billboard advertisement in New York City’s Times Square. The devotion of fans across the globe has been showcased time and time again since the news broke that the series would be cancelled due to a lack of further funding.
Based on Cassandra Clare’s young adult book series The Mortal Instruments, Shadowhunters first premiered on the television network Freeform in January 2016. Loosely following the narrative of the books, the series explored the life of young Clary Fray after learning that she’s a Shadowhunter - a human with angelic blood who works to kill demons. Featuring Katherine McNamara as Clary Fray, the show was originally greenlit for development and production after Freeform agreed on an outlet deal with Netflix to provide the necessary funding. Despite the fact that the pilot episode attracted the highest audience numbers that Freeform had seen in the prior two years, it was recently confirmed that the series will not be continuing as Netflix has withdrawn from their funding agreement.
As soon as fans heard of the show’s cancellation, there was evident outrage throughout audiences across a variety of different social media platforms. In a report released by Digital Spy, it’s apparent that fans of the series will not be going down without a fight as they’ve also now taken out a billboard advertisement in New York City’s Times Square. The advertisement will be showcased on 42nd Street and 7th Avenue, facing east. It’ll last for a full five minutes from 3pm on June 29, which is this coming Friday, though no previews of the advert have been released.
In trying to save Shadowhunters and have it picked up by another network, fans have recently also raised about $20,000 for various charities, as well as bringing attention to the show through using the hashtag #SaveShadowhunters. Earlier this month, Freeform confirmed that the series would not be continuing on to see a fourth season, despite successful seasons 2 and 3 of Shadowhunters. It is currently set to conclude with a final 10 episodes to round off its third season, with the inclusion of a two-part finale.
While Shadowhunters gained quite a range of mixed reviews and critics had plenty to say upon its release, the series has definitely gained a lot of audience attention. Being the second adaptation of the book series - after following a somewhat unsuccessful The Mortal Instruments movie - the skepticism around the series was understandable. However, the portrayal of lovable characters by new talent proved to attract fans all around the world. With impressive ratings and a lot of fan appeal, the decision for Netflix to withdraw further funding comes somewhat as a surprise to all. Compared to some of the other shows that Netflix has helped fund, fans aren’t happy with the explanation that’s been given to conclude the series with only its third season.
Many cast members of the show, which was developed by Ed Decter, also expressed their upset at the sudden decision for the show to be cancelled. Fans of Shadowhunters are hoping that their immense commitment to bringing the show back to life will prove to be a success in the near future.
Source: Digital Spy