R-Rated adult comedies have done mixed business in the 2014 Summer Movie Season derby so far, with Nicholas Stoller's frat com Neighbors proving a critical/financial hit, while Seth MacFarlane's parody A Million Ways to Die in the West has under-performed on both counts. This month's sequel, 22 Jump Street, is already generating great word of mouth, but expectations are definitely on the lower end of the spectrum for July's Sex Tape.
Sex Tape reunites Bad Teacher star Cameron Diaz and director Jake Kasdan for a comedy that, similar to Neighbors, hinges partially on the neuroses of late 20/early 30-something year olds, where it concerns growing older - and, especially with Sex Tape, how to properly use all our newfangled technology. As teased in both previous red band clips and green band promos alike, the film's plot revolves around a longtime couple (Diaz and Jason Segel) who, looking to spice up their married-with-kids life, decide to make a video of their bedroom escapades - unwittingly, sending a copy to all their friends, via the deadly combination of iPads and Cloud.
The new UK trailer released for Sex Tape (see above), doesn't offer much new information beyond that; despite featuring some previously-unreleased footage, most of the big laugh moments in this preview are recycled from trailers past.
Both Neighbors and A Million Ways are ultimately more interested in generating belly-laughs than necessarily an insightful story or commentary (especially true, with MacFarlane's film), and Sex Tape looks to be a chip off the same block - albeit, with more R-Rated sit-com humor and slapstick-y comedy than either of those movies. That's not, per se, a bad thing, nor is it necessarily that unusual - not all comedies can be the next 21 Jump Street after all - and for those who found Bad Teacher to be a fleeting but fun way to pass a few hours, Sex Tape ought to get the job done just as well.
Sex Tape is based on a screenplay written by Kate Angelo (The Back-up Plan) and features a supporting cast that includes Rob Lowe (Parks and Recreation), Rob Corddry (The Way, Way Back), and Ellie Kemper (The Office).
Sex Tape opens in U.S. theaters on July 18th, 2014.