In one of WWE's most nonsensical endings to date, the Hell in a Cell match between Seth Rollins and Bray Wyatt ended via a DQ, and fans aren't happy. Ever since debuting the darkly comic Firefly Funhouse segments earlier this year, it's safe to say that Wyatt has been one of the hottest acts in WWE, if not the hottest. Those segments of course led Wyatt to debut his new in-ring persona, dubbed The Fiend. Sporting a mask that would make Leatherface blush, The Fiend has spent the last month tormenting Universal Champion Seth Rollins.
The Fiend version of Wyatt has been nearly unstoppable, and many thought he might leave Hell in a Cell with the Universal Championship. Others figured Rollins might prevail, having just pinned both "The Beast" Brock Lesnar and "The Monster Among Men" Braun Strowman at recent pay-per-views. Sadly, it turned out neither man truly "won" the match, as their encounter inside the event's titular structure ended in truly dumbfounding fashion.
Since its creation in 1997, the Hell in a Cell has been the most sadistic match in WWE, with weapons often coming into play, and several people ending up tossed from atop the giant cage. Yet tonight at Hell in a Cell 2019, Rollins was simply disqualified, seemingly for kicking too much ass. After using his whole arsenal of moves against Wyatt, The Fiend wouldn't stay down, leading Rollins to bash him in the head with Triple H's old pal the sledgehammer. Inexplicably, the ref called for the DQ, and awarded the match to Wyatt. The crowd quickly erupted with a huge chant of "bulls**t," which only got louder once The Fiend almost immediately popped back to life and attacked Rollins, leading to chants of "restart the match." Sadly, that didn't happen.
It's a shame the Rollins vs. Wyatt Hell in a Cell match ended so poorly, as it was booked in an interesting way, with The Fiend persona seemingly unable to really be hurt by Rollins. "The Architect" hit Wyatt with the same sequence that beat Strowman at Clash of Champions, only to see The Fiend kick out at one. Rollins had to resort to repeated weapons shots to even keep The Fiend down, and that was all well and good, until the ref decided to DQ Rollins. Dozens of Hell in a Cell matches have seen worse acts committed, including Randy Orton twisting Jeff Hardy's pierced earlobe with a screwdriver, and Mick Foley getting tossed off of and through the Cell by The Undertaker. Yet no DQs ever happened before, which makes sense, since Hell in a Cell matches are explicitly matches with no rules.
Nonsensical booking is sadly nothing new for WWE, but the Rollins/Wyatt ending was truly one of the most frustrating endings in company history. The bad ending capped off what started out as a great show, only to end up one of the worst of the year so far. WWE's writing team should be ashamed of itself, and really needs to get its act together now that AEW is the new kid on the wrestling block.