Before anyone sends me hate mail, I'm asking this as a huge fan of Seth Rogen. Trust me, it's awesome that he's now in the "A-list" earning big bucks and making these films that not make alot of money but are actually good!
And the last few weeks we've been hearing news item after item about the latest projects the Knocked Up star is headlining.
He has two films coming in the next few months - the self-proclaimed "weed action movie" The Pineapple Express (which looks great and I've heard nothing less than stellar things about from those who've seen it) and Kevin Smith's Zack and Miri Make a Porno. At the moment, he's filming Observe and Report and production will soon start on Judd Apatow's Funny People
Then of course, there's The Green Hornet, which Rogen is not only co-writing and producing, but in which he's also playing the masked superhero himself. And the utterly-brilliant looking Jay & Seth vs. Apocalypse is gearing upon the horizon. If all goes according to plan, he'll be headlining two films a year for the next three years.
I'm not saying he needs to do a film every three years or so. Look at Mike Myers. He hasn't appeared on the silver screen since 2003's stinker The Cat In the Hat. And now from the looks of things, people couldn't care less about him or The Love Guru. Although to be fair, that might be simply because said film appears to be total garbage.
And that doesn't even include his voice-over work in stuff like Kung Fu Panda, Horton Hears a Who!, The Spiderwick Chronicles and next year's Monsters vs. Aliens.
As a fan, I'm concerned Rogen is at risk of over-exposing himself to the average film-going public in such a short amount of time.
The way I see it, audiences react to comedians like they do to fast food: Sure we all love cheeseburgers and french fries. But if that's all we eat for a week straight, we'll get sick of it and say, "You know, I'd rather have a pizza!"
It basically boils down to how long audiences are willing to put up with a comedian's schtick. At the moment, they're already tired of Will Ferrell's "arrogant idiot man-child" routine - thus why Semi-Pro bombed earlier this year. And Ben Stiller's "zany wacky guy" role is finally catching up with him - talk about a guy whose over exposed himself. To be fair, Tropic Thunder could turn things around for him (i.e. looks awesome).
Seth Rogen is an insanely talent actor and writer. I just don't want audiences to get burnt out too soon and say, "I'm tired of him. Let's go see something else instead..."
On the other hand, Adam Sander's been doing the same schtick since 1995's Billy Madison. But audiences still eat it up because he's been smart enough to stick it to generally one film a year. Take note of that, good Sir.