If there’s one attribute that filmmaking duo Seth Rogen and Evan Goldberg can’t be accused of, it’s laziness. Despite the pair’s rather notorious reputation as the purveyors of raunchy, stoner-friendly comedy, they remain consistently busy with a host of projects that never cease to refrain from pushing the boundaries of both acceptable taste and subject matter.
So far in 2016, Rogen and Goldberg have given audiences a follow up to 2014’s Neighbors with Neighbors 2: Sorority Rising; conquered the challenging task of bringing Garth Ennis’ Preacher comic book series to life on AMC; revealed plans to adapt yet another Garth Ennis title for television and are getting set to unleash what looks to be one of the most bizarre and possibly hilarious animated features in recent memory, with the upcoming Sausage Party.
While the first official red-band Sausage Party trailer dropped back in March of this year, the buzz it created continues to linger. For some, the sight of a potato screaming in agony while being peeled alive or a close-up of teeth gnashing shrieking baby carrots to bits was both unsettling and hysterical -- a rare but somehow winning comedic combination. Now, a new TV spot has arrived, and although it lacks the trailer’s red band intensity, it still manages to convey Sausage Party’s apparent outright brazenness and twisted humor. You can take a peek at the spot above.
There aren’t major differences between what’s already been showcased in the red-band and what’s on display here, though there are several quick glimpses of scenes that weren’t around in the initial trailer. Perhaps the biggest difference between this spot and the original trailer, however, is that it highlights the efforts of Seth Rogen’s character Frank to rally his friends against the consumptive forces of humans once it’s discovered that life outside of the Supermarket is not at all as expected. This apparently includes building a sort of food army, armed – in one fleeting shot – with makeshift bows and arrows.
It’s true that the comedy of Rogen and Goldberg isn’t for everyone and yes, there will certainly be no shortage of those who roll their eyes at the mere concept of Sausage Party, but what’s been seen of the film so far looks highly original, utterly crass and absolutely hilarious. Animated films to date have been so undeniably family friendly that the arrival of something as bold and chaotic as Sausage Party is perhaps the exact counterweight some audiences have been looking for without even realizing it.
With such a wide range of hits to their names, the likelihood of Rogen and Goldberg finding success with Sausage Party is strong, especially when the film’s outstanding comedic cast of Rogen, Jonah Hill, Kristen Wiig, James Franco, Bill Hader, Danny McBride, Paul Rudd and more is considered. Whether or not Sausage Party's humor can evolve beyond the novelty of cursing food items and supply consistently diverse laughs for a 83 full minutes, however, could very well be its biggest challenge to overcome.
Sausage Party hits theaters on August 12, 2016.