Everybody loves a party, right? At least that's what Sony Pictures and the creators of Sausage Party are hoping for with their upcoming release. In the new television trailer for the animated comedy, we are treated to more of the film's adult-oriented sense of humor and a little more of the story that involves Seth Rogen's character, Frank, leading an R-rated food revolt in an effort to avoid being diced, cooked, and eaten.
Right now, the film stands out in part because it's the kind of movie traditionally intended for children -- i.e., an animated film featuring anthropomorphized characters released during the busy summer movie season -- that is specifically geared towards adults -- though perhaps adults with a not-so-adult sense of humor. For its part, though, Sausage Party is coming out at the right time. The R-rated scene is enjoying a resurgence after the astronomical success of February's Deadpool, which blew away all industry expectations with a massive $132 million dollar domestic opening. While it would be a stretch to say that the live-action adventures of the Merc With a Mouth had any impact on the making of Sausage Party, it may prove to be the bellwether of its box office fortunes.
Another factor in Sausage Party's favor is that it has also been a stellar year for animated features, such as Zootopia, Finding Dory, and The Secret Life of Pets, all topping $100 million dollars in their first weekend. So it seems that Seth Rogen (Neighbors 2: Sorority Rising) and co-writer Evan Goldberg have found the perfect time to release their unflinching animated movie about groceries' secret war for survival.
It's clear from the marketing campaign, that Sony doesn't intend to hide the raunchy humor or adult tone of the film. In fact, it seems they might be testing viewers, before they even step foot in theaters in August. The studio doesn't want parents mistakenly taking kids to see their R-rated food romp, particularly after the mishap last month in Concord, California where the red-band trailer was accidentally played before a family screening of Finding Dory. As a result, it seems the studio is doubling down on the mayhem and food carnage in the campaign, so potential viewers know what they can expect from the satiric comedy.
Rough cuts of the movie have already screened at SXSW and it's rumored to actually have legitimate philosophical ideas behind all the food gore, including the purpose of life and existentialism. However, what may be the bigger draw for adults -- in addition to seeing how many parents run out of the theater after buying their tickets online and not reading the fine print -- is the stellar voice cast that has been assembled.
In addition to Rogen, the film features a list of familiar voices such as Kristen Wiig (Ghostbusters), James Franco (The Interview), Paul Rudd (Ant-Man), Michael Cera (Arrested Development), Bill Hader (The Angry Birds Movie), Edward Norton (Birdman), Danny McBride (Alien: Covenant), and Salma Hayek (Everly). With the talent that has gathered, it seems that Sausage Party may be preordained for cult-classic status.
Sausage Party opens on August 12, 2016.
Source: JoBlo Trailers/Sony