Everyone knows that summer is meant for blockbusters, a time of year for robots, superheroes, monsters, car chases, explosions, and tough guys to dominate the big screen. But it's also a season frequently inundated with a wide spread of comedies, most of them heavy on the raunch. Neighbors began making waves earlier this month, while Seth MacFarlane's A Million Ways to Die in the West arrives today; meanwhile, in just one week, indie-minded Obvious Child will enjoy a limited theatrical run, and the hotly-anticipated sequel for 22 Jump Street goes wide the week after.
That's a varied slate of releases, and it only scratches the comedic surface - Think Like a Man Too and Melissa McCarthy vehicle Tammy are also on the horizon, offering somewhat less ribald choices throughout June and July. But these films (and all other comers in between) will be facing extra competition sooner rather than later: it turns out that the Jason Segel/Cameron Diaz-helmed Sex Tape will be opening a week earlier, moving from its July 25th slot to July 18th instead.
Apparently, Sony Pictures Entertainment wants to maximize box office takes with their Segel-Diaz reunion (following their turn in 2011's Bad Teacher), following Scarlett Johannsson action flick Lucy, moving up from its previous date to the 25th. Thus, they've allowed Sex Tape a choice slice of weekend real estate, where it'll have a bit more breathing room.
This could also be a matter of gambling on the success of Dwayne "The Rock" Johnson's Hercules film (also set for the 25th) versus that of Jupiter Ascending, the latest film from the Wachowski siblings (arriving on the 18th). Maybe Sony suspects the former will be a bigger winner than the latter; it's not an unsafe bet, in light of the fact that Lana and Andy haven't seen consistent returns on their productions since scoring big with The Matrix Revolutions back in 2003. (Apparently, Sony isn't worried about Planes: Fire and Rescue on the 18th, either. How foolish of the studio.)
Whatever the case may be, the 18th does put Sex Tape (in which Segel and Diaz play a married couple who accidentally release, well, a video of their personal bedroom escapades online) in a better spot, contending with niche films like The Purge: Anarchy, Wish I Was Here, and Mood Indigo rather than Lucy, The Rock, and Magic in the Moonlight (because not even a real-life sex scandal can keep Woody Allen films from making money).
More enviable, however, is the position being newly enjoyed by Sausage Party, the umpteenth screenwriting collaboration between This is the End pals Evan Goldberg and Seth Rogen. According to THR, the 3D animated Sausage Party - which follows the exploits of an anthropomorphic discarded sausage as it attempts to get back on supermarket shelves - currently has sole occupation of June 3rd, 2016, also a respectable day for unleashing filthy comedy on the mainstream.
Sausage Party sounds like a bizarre beast with a lot of potential for gross-out gags galore; apart from Rogen, the film features the usual assembly of expected vocal talents - including Rogen, Jonah Hill, James Franco, Michael Cera, Kristen Wiig, Craig Robinson, Bill Hader, Danny McBride, Paul Rudd, and others - as well as the aural stylings of Salma Hayek and Edward Norton. Obviously, it's not going to hold onto possession of 06/03/14 for forever, but right now it gets to play king of the castle while we wait for more story details and images from the film itself.
But that's a ways off, and Sex Tape is far more in-focus in our sights for the time being. Maybe this is good news if you're keen on seeing Diaz and Segel make fools of themselves (and if so, the red band trailer probably tickles your fancy); if not, well, there's plenty of other bad-taste fare to tickle your funny bone in the months to come.
Sex Tape hits theaters on July 18th, 2014; Sausage Party opens on June 3rd, 2016.