'RoboCop' Viral Video Reveals OmniCorp's New ED-209

The viral marketing campaign for the 'RoboCop' reboot begins with a viral video that shows off the new design of the ED-209, and teases the titular cyborg cop.

The ED-209 from 'RoboCop'

RoboCop is not generally regarded to be the most egregious remake/reboot on the horizon; that doesn't, per se, mean there's a ton of positive buzz surrounding the project, either. It has begun to steadily win over support from even ardent fans of the original, by casting such fan-faves as Gary Oldman, Samuel L. Jackson, Hugh Laurie - and rising star Joel Kinnaman (The Killing) as the titular cyborg cop.

Columbia Pictures and MGM are doing their part to turn the tide, by getting the film's viral marketing campaign underway (more than a year ahead of its theatrical release). Hence, we can offer a clip that teases the new design of the famous ED-209 robot, as produced by the futuristic OmniCorp - and brought to life via CGI, as opposed to outdated stop-motion techniques used in Paul Verhoeven's RoboCop.

Additional points of interest in the OmniCorp vid include:

  • The emphasis on drone technology, which recalls director José Padilha's comments about how he wants to examine the ethical implications of robotic war tech in the RoboCop reboot.
  • OmniCorp's push to increase its influence on the general population, which also ties into Padilha's statement about how "corporations controlling people are a constant [and] that's the heart and soul of the film."
  • References to the in-development RC-2000 works on two levels - obviously to tease the eventual unveiling of Kinnaman's Robocop suit, but also as a meta-nod to the idea that Padilha's film updates the themes and idea of Verhoeven's original movie (for a 21st century context).

You can expect additional viral clips to pop up on the official OmniCorp site in the foreseeable future (maybe, even as Comic-Con 2012 gets underway this week).

In the meantime, here's the first image of the ED-209:


The ED-209 from 'RoboCop'

Longtime Screen Rant readers know that we've been optimistic about the RoboCop reboot for a while, going back to when Padilha started to discuss his plans for the project in public. It's a refreshing departure from the overused promotional lines used to sell other reboots/remakes (ex. "It's darker and grittier," "We're going back to the source material," etc.).

Moreover, the talent attracted to the RoboCop reboot bodes well for the quality of the script, which features contributions from newcomer Joshua Zetumer, Nick Schenk (Gran Torino), and James Vanderbilt (Amazing Spider-Man). Take all that for what it's worth, of course.

RoboCop is scheduled to open in U.S. theaters on August 9th, 2013.

Source: Columbia Pictures/MGM

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