Beginning this month, Roblox is offering players one free exclusive in-game item per month through Amazon Prime Gaming. Amazon rebranded its previous Twitch Prime to Prime Gaming this month, but it will continue to offer the same types of free in-game bonuses for subscribers as before. Amazon says it will offer even more incentives to subscribers than before.
Since its release in 2006, Roblox has quietly amassed a massive and dedicated group of fans. Roblox serves as both a game creation tool and a platform for playing those creations, not unlike the more recently released Dreams for PlayStation 4. Roblox’s creation engine is incredibly versatile, letting its community of developers create a huge variety of experiences and even monetize them. The most popular Roblox creations can reach more than 1 million concurrent players, and that translates to earnings for their creators. In 2020 alone, the members of Roblox’s developer community are expected to collectively rake in more than $250 million for their in-game creations, more than doubling the total from last year.
Now, Roblox developer Roblox Corporation says it's offering players free in-game cosmetic items for members of the newly dubbed Prime Gaming service. Players can pick up one free cosmetic item each month, now through March of next year. The inaugural in-game item for this month is the Banandolier accessory, which is of course an incredibly useful bandolier for holding multiple bananas at once. Prime Gaming is included with Amazon Prime, which costs $12.99 per month.
Roblox’s unique position as both game and creation tool has drawn a lot of players in the nearly 15 years it’s been around. Last year, developer Roblox Corporation announced that Roblox had surpassed 100 million active players, a number which grew 50 percent just in 2020, with Roblox now exceeding 150 million active players every month. To keep those players coming back and attract ever more, Roblox is expanding this year, launching a platform to help its community of creators collaborate with one another better. It’s also entering into a partnership with the Monstercat record label to bring 51 music tracks into the game for creators to use.
Roblox’s new free items from Prime Gaming aren’t likely going to be the factor that convinces many new players to join the game, but its visibility on the platform could just do the trick. More than that, it’s likely to be a nice bonus for players and creators who have already joined the game’s ever-growing player base.
Roblox is available on Mac, PC, Xbox One, Android, and iOS.