Legendary musician Elton John has teamed up with online game creation platform Roblox to present a concert experience that will also include new outfits for players to try. Roblox players have shown their support to artists in the past, with musicians using the platform in much the same way some have taken to Fortnite.Universal Music Group has revealed John’s team-up with Roblox, announcing that “Elton John Presents: Beyond the Yellow Brick Road” will offer fans a unique way for fans to experience the Rocketman singer's life through music and fashion. Although Roblox removed its iconic “oof” sound, the game still reports millions of daily active users and now they will be able to access the performances for free with new clothes to collect for their in-game character models. The event will consist of a series of virtual performances that will take fans through his most iconic songs and pop culture eras. These performances will be available globally for viewing from November 17-20, occurring simultaneously with John’s final return to Dodger Stadium for his last U.S. shows.
Elton John Finishes His Touring Career With Roblox Collaboration
Fans will be able to tour through memorable moments in history and staples in Elton John’s fashion career as they delve deeper into the event. In addition, much like Twenty One Pilots’ Roblox concert and scavenger hunt, the game is hoping to provide an extra element of enjoyment for players to discover. Fans will have the chance to be immersed in an interactive world as they follow the yellow brick road inspired by his life. Exploring challenges and taking part in scavenger hunts and quizzes will allow players to earn yellow bricks - a currency within the event. These will be used to purchase VIP access, which will allow their avatar to appear onstage during his final performance, and shop through the catalog of the fashion icon’s most recognizable outfits.
Partnerships have been a growing phenomenon within multiplayer games over the last few years, with Master of the Universe working with Roblox just the other year as well. The game has been popular with younger audiences, and it’s clear that the market for in-game concerts and experiences is growing. Roblox’s free-to-play status makes it easily approachable to those who are eager to take part in an event or watch a performance - meaning it can reach wide audiences. This has also resulted in controversy, however, with Roblox having been criticized in the past for its lack of moderation and aggressive monetization.
Elton John paved the way for music and fashion with his iconic impact on popular culture throughout the ages. Since the announcement of his final shows and the end of his career as a touring artist, fans' reactions to his many collaborations with other entertainers have been bittersweet. For many, this is the end of an era, and this Roblox concert will be one of many ways fans will be recounting his timeless legacy. In any case, it will be interesting to see how Lil Nas X’s Roblox concert compares to the performance the legendary singer has in store.
Source: Elton John/Twitter, Universal Music Group