Roblox is set to have its best year ever by a wide margin, with its developer community expected to earn $250 million in 2020 alone and its active player count reaching a new record high. Roblox players are free to develop and even sell their own games made within the Roblox Studio creator, sometimes finding runaway success. That was the case recently when a game made in Roblox called Adopt Me! announced that it was adding Pet Rocks and gained over 680,000 concurrent players, later reaching more than 1.6 million concurrent players.
Roblox has been quietly but steadily growing since its launch in 2006, surpassing 100 million monthly active users for the first time in 2019. While new content from Roblox mainly comes from its player community, rather than from officially released expansions, developer Roblox Corporation has continued to invest in the game through new development tools and more options for players to monetize their own creations. Earlier in 2020, Roblox added Premium payouts, a system that allows community developers to earn money based on how much time players with Premium memberships spend on their games.
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The work Roblox Corporation has done to build its developer community and creators make money is clearly paying off. In a press release, Roblox Corporation announced today that its community creators are on track to make a collective $250 million in 2020 alone. That’s more than double the $110 million that Roblox developers earned in 2019. Roblox Corporation also says that its new Premium payout system netted developers $2 million just in June. The massive increase in payouts for creators is at least partially due to an explosion in players. Roblox now has 150 million monthly active users, a 50 percent increase over what it had this time last year.
On top of its recent milestones, Roblox Corporation also announced its plans for the future today. Roblox Corporation is launching a new platform to help creators collaborate together more easily, allowing them to form groups of up to 100 developers and designate creative roles more easily. Roblox is also partnering with record label Monstercat to make 51 tracks available for creators to use in their games.
There’s no one reason for the massive growth of Roblox recently, with its success tied up in the work of its creator community, policies set by Roblox Corporation, and likely the huge audience of potential players and developers with more time on their hands as they practice social distancing. Whatever the cause, Roblox is offering a platform unlike any other to independent creators and it seems like it’s only getting better.
Roblox is available on Mac, PC, Xbox One, Android, and iOS.
Source: Roblox Corporation