Director Rian Johnson and star Mark Hamill recommend fans avoid any further marketing or new footage from Star Wars: Episode VIII - The Last Jedi. Similar to their marketing strategy for 2015's Star Wars: The Force Awakens, Disney and Lucasfilm have kept almost all of the specific story details from The Last Jedi kept under tight lock and key over the past year. Not only has the studio only released one mysterious teaser trailer for The Last Jedi up until this point, but fans still have yet to see any official footage or details about some of the film's more prominent characters, including Benicio del Toro's DJ and Andy Serkis' villainous Supreme Leader Snoke.
While that may seem like a strange move on the part of Disney and Lucasfilm -- when it comes to promoting arguably the largest film set to hit theaters this year -- the marketing strategy has paid off in spades for the studios up until this point. It doesn't hurt that most Star Wars fans nowadays try to steer clear of spoilers when it comes to the new films, an attitude that has only wound up complimenting Disney's minimalistic marketing approach.
But it looks like Disney and Lucasfilm may end up showing more from The Last Jedi over the next few months than even Rian Johnson and Mark Hamill would like fans to see. In fact, the two Last Jedi collaborators took to Twitter recently, to urge fans to avoid as much of the film's marketing campaign as they can from now on, leading up to its eventual theatrical release in December:
I fully endorse this @rianjohnson endorsement:
— Mark Hamill (@HamillHimself) August 10, 2017
The comments come in response to the recent flood of new images and details from The Last Jedi, that were released in conjunction with the latest Star Wars-heavy issue of EW. And while even the new details and images from the film didn't reveal any major plot details or story moments, they did offer further insight into Luke's dynamic with Rey in The Last Jedi, some more details about Luke and Kylo Ren's disastrous pre-Force Awakens history together, and more.
Now, Hamill and Johnson's comments appear to indicate that fans already know more than enough about The Last Jedi, with a little over four months still to go until its release later this year. And depending on how they felt about watching The Force Awakens for the first time while knowing as little as they could going into it, it's entirely possible that a legion of Star Wars fans could take Hamill and Johnson's comments to heart. That could very well include even when the eventual second trailer and TV spots for The Last Jedi start hitting TV and theater screens around the world.
Source: Mark Hamill
- Star Wars 8/Star Wars: The Last Jedi (2017) release date: Dec 15, 2017
- Solo: A Star Wars Story (2018) release date: May 25, 2018
- Star Wars 9 / Star Wars: Episode IX (2019) release date: Dec 20, 2019