Diana Jenkins, the newest star of The Real Housewives of Beverly Hills, was forced to pay $500,000 after her company, Neurobrands, was accused of misleading their customers. Diana joined RHOBH season 12 and became known as the richest housewife to star on the show. With a net worth of $300 million, the Bosnian native didn’t think twice about spending thousands of dollars on jewelry or hiring a private jet to take the housewives to Punta Mita, Mexico. The wealthy socialite also took “glam squad” to another level when viewers saw her travel with a whole team of assistants that prepared her hotel rooms for her arrival.
Diana didn’t always have wealth, and she shared that she grew up in poverty in Bosnia. After fleeing the Bosnian war, she and her family lived in Croatia for a year. Diana eventually made her way to London, where she attended the prestigious City University. The RHOBH star met her ex-husband, billionaire Roger Jenkins, in 1999, and they separated in 2009, with Diana eventually receiving $150 million in their divorce settlement. That same year, she launched Neurobrands, which is a lifestyle beverage company that sells nutritional, low-calorie drinks to promote health.
As reported by Radar Online, in 2016, Diana’s company Neurobrands LLC agreed to pay half-a-million dollars in penalties after investigators found out that "the Neuro drinks in question lacked the necessary scientific evidence to back up many of the health-related claims advertised.” At the time, the company sold Neuro Sonic, Neuro Daily, Neuro Bliss and Neuro Sleep, which they claimed helped support memory, better moods, healthy aging, focus and creativity, better sleep, and relieving muscle cramps. However, according to Radar Online, Santa Monica’s Chief Deputy Attorney for Consumer Protection, Adam Radinksy, said those claims weren't true and that if Diana's company, Neurobrands, is claiming “to have health benefits, the manufacturer needs to back that up with reliable scientific evidence.”
Neurobrands did not admit any faults but agreed to pay the $500,000 and follow through with the court’s list of requirements. The company was told they would have to stop using their current ad claims and show scientific proof that their drinks have the health benefits that they boast. Neurobrands was also forced to change their branding as “conventional beverages” and not “dietary supplements.” However, the company was told to treat Neuro Sleep as a “true dietary supplement, not a beverage.” Neuro Sonic, which is an energy drink, was instructed to ensure that its caffeine levels conform with FDA requirements.
Despite its financial setback, Diana, who is listed as the CEO, founder and chairperson of Neurobrands, continues to grow her company. Along with running her beverage empire, Diana has been a longtime supporter of the Elton John AIDS Foundation. The entrepreneur is also the owner of D Empire Entertainment, which is a music label she co-founded with her now-husband, Asher Monroe. Although $500,000 is not a small sum, the RHOBH star has shown she has the business chops to run several successful companies, including Neurobrands.
The Real Housewives of Beverly Hills airs Wednesdays at 8 p.m. EDT on Bravo.
Source: Radar Online