Shereé Whitfield's She By Shereé launch has turned into a complete flop after The Real Housewives of Atlanta star shut down the brand shortly after its launch. Shereé has been under fire after taking 14 years to finally launch her long-awaited fashion line. The season finale ended with an announcement telling fans they could visit the She By Shereé online store and shop the debut collection. But between the drastic similarities to pieces available on other retail sites, the high price point, and the unironed shirts the website the models sported, She By SShereé has been trending for all the wrong reasons.

Since RHOA season 1, Shereé promised to deliver a fashionable fitness line that would serve as her entrepreneurial debut as a housewife. But after years of not delivering, it turned into a way of mocking the OG housewife. Shereé further heightened the jokes after she promised to launch the fashion line in "Spring, Summer, September." Season 14 saw Shereé's return to the show after three seasons off the show. Shereé was determined to launch She By Shereé and finally shut down all the critics and naysayers.

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But as soon as the launch was announced on the season finale, Shereé took to Twitter to explain why the website was down. "Due to the overwhelming interest in She by Shereé, the influx of love is crashing the website!!," Shereé wrote in a statement shared on Twitter and Instagram. Shereé claimed the site would be back up within 24 hours. But days after the launch, the entire She By Shereé website was shut down and only showed a message asking customers to "pardon our progress."

The statement went on to explain how after a "full house" the "overwhelming response" caused the brand to sell out its stock of $142 t-shirts and jogger sets. "Thank you for the overwhelming response!" the statement said. "Though we could not accommodate all visitors, we are excited to refresh & relaunch VERY SOON!" It went on to say that all orders that were placed would be fulfilled. However, most fashion companies that sell out stock will at least keep the website up and running and let customers know if a particular item is sold out. But She By Shereé, is completely down and no pages on the site can be seen other than the homepage with the relaunch statement. With the brand's site being shut down just days after its launch, it has fans wondering if Shereé's fashion line has flopped before it even got started.

Reddit user u/xcellentcheese shared a screenshot showing how "fast" She By Shereé shut down. Fans had tons of jokes about Shereé and her failed fashion launch. One Redditor insinuated that the site was down due to Shereé failing to pay her web developer for his work. Shereé not liking to pay invoices was an ongoing joke throughout season 14. One fan applauded whoever was able to order a piece, since they'll be in possession of a "collector's item." Once again, the RHOA star's store has become the laughing stock within the housewives' community.

Fans were already calling out the shabby execution of the launch. Now the site being closed just days after launch is only making the failed debut more embarrassing. The She By Shereé saga continues and will likely be a major topic in The Real Housewives of Atlanta season 15.

Sources: Shereé Whitfield/Twitter, She By Shereé, u/xcellentcheese/Reddit