Warner Brothers has released a new nostalgic poster for Ready Player One that nods to Back to the Future, among other films. The movie's homages to popular culture have been a major focus of its promotional campaign, mixing '80s and '90s nostalgia with the dystopian future aesthetic of the film's futuristic world. This poster is no exception, bringing to mind those for classics like Back to the Future, as well as the iconic poster artwork done by Drew Struzan, Bob Peak, and Paul Shipper back in the '80s.
Ready Player One chronicles the story of Wade Owen Watts (Tye Sheridan), living in the 'stacks' in Oklahoma. The teenager is drawn into an epic adventure in the OASIS (a massive virtual reality world where humanity has escaped from an environmentally ravaged world) as he sets out to uncover the secrets of OASIS creator James Halliday, including the special 'easter egg' that would grant Wade control of the OASIS and Halliday's company. Diving through a world made up of homages to '80s culture, fandom, and modern science fiction, Ready Player One is a love letter to the collective works of its own director Steven Spielberg - and much, more more.
The new Ready Player One poster, created by Shipper, conveys all that and more while giving audiences their first look at some of the as-yet-unseen characters in the film; including, Simon Pegg's 'Og', aka. James Halliday's partner, as well as Lena Waithe's Aech, and Daito and Shoto, Wade's comrades in the hunt for Halliday's Easter egg. The poster also features some of the characters' avatars and the technology available in the OASIS, dissolving from the real world to the digital one. This digital translation includes the DeLorean, the famous car from Back to the Future. In an homage to that classic film, Tye Sheridan's Wade can be seen lifting his goggles and raising his hand, just like Michael J. Fox's Marty McFly.
The movie posters of the '80s were an iconic part of those films, and this one-sheet manages to capture their look and feel, far more than the previous Ready Player One posters have. While the film might seem like a fun-filled romp, this and Wade's defiant look also convey the rather bleak dystopian world that Wade and his comrades live in - a world all too similar to our own.
As more posters, trailers, and promotional materials arrive, fans will have an opportunity to discuss how Ready Player One stacks up to the films, pop culture, and media that inspired it. After a misfire with fans over the first Ready Player One poster (one that might actually be more "accurate" than you may think), the film's marketing has a tall order to fill over the month that remains before it hits theaters. This poster manages to fill those shoes and then some, bringing to mind a nostalgic era of moviemaking. It's a well-delivered piece of art that shows that Spielberg understands the era of old school entertainment that inspires Wade and generations of fans in the real world, to this day.
Source: Warner Bros. Pictures
- Ready Player One (2018) release date: Mar 29, 2018