2016 is shaping up to be a pretty great year for animated movies, all things considered. We’re getting sequels to some favorites, some new IPs, and to top it off, a few movies based on video games (I’m looking at you Angry Birds).
After its first trailer released back in 2015, many fans of the original video game series were excited to see that a Ratchet and Clank movie is finally coming to the big screen. Now as we near its release date in April, the first two TV spots have been released, too.
The first one, titled “Sheepinator”(see above), is a snappy little ditty demonstrating the awe-inspiring power of the weapon that bears the same name. The second spot, titled “Hip Hop” (see below), uses repetition to do its job and burns the names Ratchet and Clank into your mind - while once more showing off the sheepinator.
The two promos don’t add anything we hadn’t already seen in the trailer. The Sheepinator was a beloved weapon in the player’s arsenal in the Ratchet and Clank game series and is one of the more recognizable ones. It’s amusing to see it used front and center to call attention to the movie’s release, but the fact that it’s just reused footage from the trailer calls to question whether the weapon will get any real screen time - or if this is just an attempt to use in-game material to attract fans.
After viewing the TV spots, it’s obvious that although fans of the Ratchet and Clank game are now an older audience, these are specifically aimed at a much younger demographic. These quick commercials were obviously designed for spots on channels such as the Cartoon Network, where the music and repetition would blend in well with the other promos on there.
Insomniac Games went a long way to make sure that the Ratchet and Clank movie would stick as much as possible to its source material, while at the same time telling a story that would be fresh and interesting, even to anyone that had played through the games. Still, the “underdog rises to power and overcomes” story is one that we’ve not only seen innumerable times before, but is one we’ll see come up a number of times even throughout this year too. The question will be if the execution can make it stand out of the crowd.
Even so, the Ratchet and Clank trailer has some clever humor throughout, the impressive voice-acting cast is sure to bring their A-game, and the commercials bring a much-needed touch of personality - as the movie continues to do its best to build buzz ahead of its theatrical release.
Ratchet and Clank opens in U.S. theaters on April 29th, 2016.
Source: PlayStation Nation
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