Dwayne Johnson hilariously calls out the Avengers for a “rumble” after Disney and Marvel Studios moved the Avengers: Infinity War release up one week, resulting in Rampage changing its release date from April 20th to April 13th. The newest flick from the pro wrestler-turned-actor attempts to disprove the video game movie adaptation curse with the Brad Peyton-directed movie loosely based on the video game series of the same name. Avengers 3, on the other hand, is the big MCU spectacle that will bring all heroes of the franchise together as they battle it out against Thanos.
Two weeks ago, Johnson also took to his social media to congratulate Black Panther and candidly revealed how its success motivates him to work harder. The Ryan Coogler film smashed box office records, including the actor’s Jumanji: Welcome To The Jungle, which in fairness, has been steadily raking in profits since December. The sequel to the Robin Williams classic has become Sony’s second highest grossing project, only behind 2012’s Skyfall.
Addressing the change in release date for Rampage, Johnson took to his official Instagram to once again remind people that the film is now coming out a week early from its original release date of April 20th. He also frankly acknowledged that the move was due to Infinity War closing in on his project with a brand new debut date of April 27th. This way, Rampage is given a two-week window to own the box office before the Marvel juggernaut smashes ticket sales. But in true Rock fashion, he added some theatrics to what could’ve been just another social media post. Check it out below:
Alert 🚨: THE RAMPAGE is officially unleashed around world APRIL 13th. Of course it had nothing to do with Tony Stark and his Avenger gang moving their release date up a week 😉 These movie release dates are always a chess game, and in the end I want EVERYONE playing to win. And now that we’ve moved to April 13th, it pretty much guarantees that I’ll be home for the birth of my baby daughter – so thank you Mr. Stark. We all win. And if you Avengers ever wanna have a lil’ fun and Rumble… you know where to find me. APRIL 13th – THE RAMPAGE BEGINS WORLDWIDE. 🐊🦍🐺
There’s no new information on Johnson’s post, but the fact that he took the time to acknowledge the move is a great PR move for the film (on top of informing some of his 101 million followers who may not be following entertainment news). If anything, he has mastered his use of his social media to keep in touch with his massive following, giving updates on his daily life while also using the platform to personally promote his films. While this is nothing compared to the marketing genius that Marvel Studios pulled to announce the Infinity War release date move (which happened during a seemingly random Twitter exchange between Robert Downey Jr. and the official account for the company), it proves that Johnson could also play the social media marketing game. No wonder he snuck up on everyone to become one of the highest paid actors in the world.
With both Rampage and Infinity War hitting in April, this year’s summer blockbuster season will have an early start. It’s also going to be an incredibly jam packed season with films like Deadpool 2 and Solo: A Star Wars Story hitting in May with just a week in between them. In the following months, a slew of big-budget flicks are scheduled to grace cinemas including Ocean’s 8 (June 8), Incredibles 2 (June 15), Jurassic World: Fallen Kingdom (June 22), Ant-Man and the Wasp (July 6), Hotel Transylvania 3 (July 13) and Mission: Impossible 6 (July 27).
Source: Dwayne Johnson
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