I've always been a fan of horror films (although my tastes have changed over the years), and despite the fact that I haven't seen every Wes Craven film (I don't really think I'm the target audience for Nightmare on Elm Street XV) I have enjoyed his work. He has brought new and interesting twists to the horror genre and one thing in which he is consistent is that he does not flinch when it comes to scaring the audience.
In the past this has meant that his movies are consistently R-rated, as they should be. In the case of Shocker it actually took about 13 trips to the MPAA review board to get the film down to an R rating.
So what is my point?
My point is that the pre-trailer banner above is for Wes Craven's latest film: Cursed, which due to the wisdom of studio executives has been whittled down from an R rating to a PG-13. So here you have a film that was originally meant to be targeted at adults, which has had scenes trimmed bit by bit to get it down to a PG-13 so all the kiddies can get in to see it.
I've ranted on this before: Taking a film that was created with the intent of being rated R and trimming out bits does not make it into a PG-13 film! You can remove explicit scenes, or rather a few seconds of material from explicit scenes of sex, violence and foul language, but in the end the subject matter and theme remain.
So here you have yet another a PG-13 flick (that tons of uninformed parents will allow kids that aren't even 10 years old to see) that contains horror violence and terror, sexual references, nudity and foul language. I mean look at the rating box... is it not ridiculous to see a PG-13 above that list of items???
From what I've read about Craven, I'm sure that he railed against whatever cuts were made (I understand the film has had a rocky history, taking a year to get to the screen since completion). His intent no doubt was to make another scary R-rated film but the cash register automatons that run the studios overruled him.
I really am sick to death of the targeting of adult material at kids, and the boundary keeps getting pushed further and further. I hate to think what will pass for a PG-13 movie 10 years from now.