Screen Rant

  • The ESRB says that 18 percent of games it's rated contain in-game purchases. 1 / 7

    Mobile Game Loot Box Vertical

  • The announcement was made at an FTC panel on in-game monetization. 2 / 7

    Apex Legends Loot Box Vertical

  • Last year, the organization introduced the "in-game purchases" label to its ratings. 3 / 7

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  • The label covers everything from skins and currency to loot boxes and expansions. 4 / 7

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  • ESRB president Patricia Vance said that most parents wouldn't understand the term "loot box." 5 / 7

    Loot Box Vertical

  • Research shows that only 32 percent of parents know what a loot box is. 6 / 7

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  • The industry is attempting self-regulation to keep U.S. and European lawmakers from stepping in. 7 / 7