Pulp Fiction's mysterious fixer The Wolf's adventures would continue beyond the movie... for a series of UK insurance adverts. Following his directorial debut with Reservoir Dogs, it was obvious Quentin Tarantino was an exciting new cinematic voice. He proved this with second feature Pulp Fiction, which wove together three different storylines and featured a superb script and cast, including Uma Thurman, John Travolta and a career-making turn by Samuel L. Jackson.
While Tarantino followed Pulp Fiction will iconic films like Kill Bill and Inglourious Basterds, Pulp Fiction is still considered one of his defining works. It also inspired a wave of films trying to recapture his style like The Boondock Saints, Things To Do In Denver When You're Dead and Go, but nobody could do it quite as well. The director isn't really one for sequels - outside of Kill Bill: Volume 2, though he considers that the second part of one movie - so Pulp Fiction 2 has never happened. At different times, the director mulled spinoffs focusing on Jackson's ex-hitman Jules or on the Vega brothers Vic and Vincent, played by Michael Madsen and John Travolta in Reservoir Dogs and Pulp Fiction respectively. Neither project is likely to happen now, however.
Pulp Fiction also reunited Quentin Tarantino with his Reservoir Dogs star Harvey Keitel, who played Winston Wolf in the movie. The Wolf is a cleaner who shows up to help Vincent and Jules clean up the mess they made after accidentally shooting an accomplice in the face in their car. Wolf's excellent advice and time management skills lead them to dispose of the mess with relative ease.
Winston Wolf probably isn't the obvious choice when it comes to Pulp Fiction characters going on continuing adventures, but that happened in 2015 thanks to a series of advents from UK insurance company Direct Line. Harvey Keitel reprised his role as The Wolf appears to various people throughout the UK to convince them of the wisdom of switching to Direct Line. While the potential for cringe is high, the ads have just the right amount of wry humor to keep them amusing, and Keitel is still endlessly charming in the part.
It's still strange seeing a Pulp Fiction character helping to sell Direct Line insurance, and it apparently took Harvey Keitel himself to convince Quentin Tarantino to sign off on the concept. The adverts must be quite popular as The Wolf is still the face of Direct Line to this day.