As Power Rangers nears its upcoming Chinese release, Lionsgate and Saban have unveiled a brand new batch of Chinese posters for the film. One of the more ambitious and unexpected reboots in recent memory, Power Rangers took the beloved 1990s property and transformed it into a massive summer blockbuster the scale of which most Power Rangers fans likely thought they would never see on the big screen. While the film was met with a lukewarm reaction from most critics, longtime Power Rangers fans met it with mostly wide open arms.
Despite the support from the Power Rangers fanbase, the reboot went surprisingly under the radar when it was released in the states just a little over a month ago. Compared to some of its fellow March competitors, Power Rangers didn't make nearly as much as Logan or Beauty and the Beast, just barely making its money back in its domestic and foreign gross.
All of that further explains why Lionsgate and Saban are going all in on building up hype for the upcoming Chinese theatrical release. Like most other studios nowadays, they're likely hoping that the foreign box office will prove to be a financial boon for the reboot, which might then give the studio enough confidence to officially greenlight the already announced sequels. In conjunction with that marketing plan too, the studio has released a brand new Chinese banner, along with some character posters, for Power Rangers. Check them out for yourself in the gallery below:
[vn_gallery name="Power Rangers Gets New Posters Ahead of China Release" id="957390"]
For context, Power Rangers has amassed a little over of $84 million at the domestic box office since its release, plus an additional $49 million from other foreign territories. That puts the film just $30 million past its $100 million production budget, and is noticeably less than the $600 million that Logan has made in both the domestic and foreign box offices (despite having a much more polarizing R rating), and the over $1 billion that Beauty and the Beast has made.
So, while it's managed to make its budget back, it's certainly not been the box office titan that either Lionsgate or Saban were likely hoping it would be. Still, it's smart for the studios to be putting this much effort towards the Chinese release date since there's always the chance that the film performs exceptionally well in the Chinese market. If so, then Power Rangers may just be the latest in a growing list of films that wound up being saved Chinese audiences who are continuing to have more and more of a say in just how well a film succeeds.
- Power Rangers (2017) release date: Mar 24, 2017