Power Rangers has been a pop-culture fixture since the mid-'90s, producing multiple iterations of the Rangers team, a few feature films, and plenty of action figures and zord toys. With the growing popularity of superheroes, comic books, reboots, and remakes on the big screen, it was only a matter of time before the Power Rangers saw their own return.
Even though the franchise has had a major presence with several generations of fans, excitement for a potential Power Rangers revival began for some with Adi Shankar’s Bootleg Universe. The Bootleg Universe’s gritty take on an alternate future of the original team showed audiences just what kind of potential the Power Rangers brand actually had, updating it for more mature audiences.
However, when official marketing for Power Rangers finally showed up, the first trailer struck neither the campy tone of the original series, or the Dark Knight tone promised by Bryan Cranston. Now that the second trailer has offered a glimpse at more finished effects shots, including a first look the Rangers, the Dinozords, and the Megazord in action, a new re-cut trailer has emerged using the new footage with the audio and editing of the original Mighty Morphin Power Rangers TV show, thanks to Sebastian Hughes on YouTube.
Abandoning Kanye West’s 'Power' in favor of the legendary classic 'Go Go Power Rangers' by The Mighty RAW (a song often misattributed to the guitarist Buckethead), the new trailer embraces the cheesiness of the series and gives the reboot what the marketing has been missing most: pure Power Rangers nostalgia. Sure, the fabric suits and the miniature Dinozord effects have been replaced with modern costumes and CGI, but linking the footage of the new franchise with the nostalgia of the classic audio shows how the finished movie could still look great with that campy attitude.
It is clear that a little more punch like this trailer could be just what Power Rangers needs to get more buzz generated around the brand, and based on the reaction on Twitter, an official trailer with the classic Go Go Power Rangers theme song might be just what’s needed to spike anticipation for this movie.
As shown by Suicide Squad, trailer tone isn’t always an indication of how the final product will turn out. Marketing aside, hopefully Lionsgate and Saban have a final product that can deliver the tonal punch needed to sell this version of Power Rangers on the big screen.
Source: Sebastian Hughes
- Power Rangers (2017) release date: Mar 24, 2017