A new video depicts the iconic opening logo card of every Pixar movie as a horror short seen through the eyes of the letter “I.” Pixar Animation Studios has shown the short sequence with the bouncing lamp that squishes the “I” in their logo in almost every Pixar movie released. The jumping lamp was first debuted in 1986 in the first short Pixar Animation Studios created titled Luxo Jr. In the short, two lamps play with a ball, and it features the classic jumps and head turn to the camera that we see today.
The easily recognizable Pixar logo has remained mostly unchanged, but there have been a few instances in which Pixar has modified the logo to fit the brand of the specific movie. Most notably, in the sequence for The Incredibles, the logo is redone in deep red hues with dark warm tones to match the color scheme of the movie. At the end of Wall-E, the same sequence is played, but the lamp’s bulb burns out. Wall-E then rolls in to change the bulb and pose as the “R” after accidentally toppling it over.
Most of the adjustments for the Pixar logo are on-brand with the movie, but YouTuber Ratboi Pleb reimagines the logo as part of a death sequence for the letter “I.” In the sequence, we are viewing the events through the point of view of the “I” in the logo. The room is dark and ominous, and this is shown with nervous breathing overtop. As the letter “I” peers into a dark corner of the room, the lamp looks at it, begins hopping over and subsequently murdering the letter “I” in a bloody, cracked mess.
The letter “I” is clearly unsure as to why the events are taking place, and it is unable to move away from this fate. The other letters in the logo offer no assistance in the matter and appear to be un-phased by the lamp’s actions. The sound used during the death scene only adds to the horrific sequence. This interpretation of the logo is a complete turnaround from how audiences have traditionally viewed it.
Pixar films are known for their ability to touch hearts and move their audiences. It is entirely unexpected for this logo to be seen in a light that is rather violent and graphic. The blood and sounds make the audience empathetic for the letter “I,” and it is almost heartbreaking to watch a beloved symbol be murdered. This depiction of a possible alter ego for the Pixar mascot takes any previous squishing of the “I” and sheds a new, more ominous light on the meaning. Though Pixar may never stray into the horror genre, this short sequence has definitely put the thought of what that would look like into the minds of their audience.
Source: Ratboi Pleb/YouTube