Despite PewDiePie signing an agreement to exclusively stream on YouTube, he is still being used in DLive advertisements to promote their own streaming platform. Pewdiepie, aka Felix Kjellberg, signed a deal to stream exclusively on DLive in April of 2019. But then he announced in May of 2020 that he had signed an exclusive streaming deal with YouTube where he has over 104-million subscribers. Kjellberg has been uploading to YouTube for over a decade consistently where he is the #1 independent creator, so it only makes sense for him to sign a deal with them over a renewal with DLive.
DLive is a small live streaming platform similar to Twitch or Mixer, where streamers broadcast their gameplay to thousands of viewers. However, whereas Twitch and Mixer have their own forms of currency that translate into real money, DLive has its own form of currency called Lemons. DLive also rewards streamers and users with a form of cryptocurrency called BTT and BTT Stake. But since PewDiePie left the platform, DLive hasn't pulled nearly as many viewers, with the streamer with the highest view count having 77 viewers at the time of writing.
On other websites such as Dexterto, ads for DLive have been placed on the sidebar that feature PewDiePie giving his viewers his classic "brofist". He is also recognizable for his famous black and red gaming chair and headphones, and plastered above his head is the DLive logo. Their slogan is also on the image, "Empowering Creators, Rewarding Communities", and with a big yellow "Watch Now" button at the bottom. If the ad is clicked it will direct consumers to the DLive home page.
For those who visit his streaming page (dlive.tv/PewDiePie) Kjellberg's previous streams are continuously being rerun. Whether that is a move done by PewDiePie to generate idle income, or an attempt by DLive to hold on to some of PewDiePie's viewership remains unknown. However, this seems like a move made by DLive seeing PewDiePie's recent deal made with YouTube.
It could be that in Kjellberg's deal with DLive, part of the agreement was that they could continue to use his likeness after his departure from the platform. And while he may not be actively "live streaming", people who click on the ads can still find footage of PewDiePie playing video games on the platform. However, other than a small text box indicating that the gameplay is actually a rerun, it seems as if DLive is trying their best to make is appear that PewDiePie is still streaming on their platform.