A new theatrical trailer has been released for Oren Peli's super low-budget supernatural horror, Paranormal Activity, which has already become somewhat of a phenomenon in the movie world, earning itself the tagline of "the next Blair Witch Project," and so forth. It's already brought in an impressive $13.5 million - impressive for a film that only cost $11,000 to make.
In case you happened to miss all the coverage (it would be pretty hard to if you read movie news regularly), Paranormal Activity is about a couple who set up a video camera in their room to try and capture the strange goings-on they've noticed during the night. Obviously things continue to go bump in the night, and we get to see it "found-footage" style.
The latest trailer isn't as effective as the teaser that was first released, which made very good use of the audience reaction shots to hype it up as terrifying. But, for those hoping to see more than just the couple in bed, it provides that. Here's the theatrical trailer, thanks to Bloody-Disgusting:
If you notice, at the end of the trailer it says, "You demanded it. Now playing in theaters everywhere." Referring of course to the "Demand It!" campaign which has been running on the Paranormal Activity's official website, allowing you to demand the film come to your city if it isn't playing there already (the film started off in a handful of theaters before continually expanding).
They've started displaying a vote or "demand" counter, and they said if it reached 1,000,000 demands then Paramount would open it up to a normal theatrical release. It appears that strategy has worked, although there's rumor going around that Paramount planned to release it normally anyway, and the million votes thing was just a ploy to get people more interested. I'll leave it up to you to decide if that was the case or not...
In my eyes, even it was just a ploy, I say who cares? It got buzz up on a film that rightfully deserves the word of mouth.
Like I said, even if this latest trailer isn't as effective as the first teaser, I'm still very much looking forward to see Paranormal Activity. It doesn't open in my neck of the woods (Scotland, UK) for another month or so, but once it does I'll definitely be there in line to hopefully be terrified along with pretty much everyone else who's seen it.
What do you think of the latest trailer for Paranormal Activity? Do you think the million demand count thing was legit or do you think Paramount was planning a full release no matter what? Have you had a chance to catch a showing of the film yet, if so, what did you think of it?
Paranormal Activity opened theatrically (on a wide release) in the U.S. yesterday (Friday, October 16th), and it opens in the UK on November 27th, 2009.