The reports obviously keep on coming in about the continuing box office success of two popular movies, the super-low-budget Paranormal Activity and Michael Jackson's This Is It. However, it's come to a point to take note of the milestones achieved by each film: Paranormal Activity has crossed the $100 million mark domestically, and This Is It has made $200 million worldwide.
We'll start off with Oren Peli's low-budget supernatural horror-thriller, which has been touted (including by our own Kofi Outlaw) as a genuinely creepy film (or totally hated on for being "lame"). It opened in U.S. theaters on October 16th (after many very limited screenings that got some serious word-of-mouth going) and the last time we reported on its money-making success, it had reached the $87 million mark.
However, in an official press release from Paramount comes the news that Paranormal Activity's $100 million achievement makes it the highest grossing R-Rated thriller of the last ten years, and places it comfortably at the #5 spot of highest-grossing horror/supernatural releases of all time. That is a HECK of an achievement for a film that was made for less than $15,000, I think you'll agree.
Here's some of the press release from Paramount, where Chairman and Chief Executive Officer, Brad Grey, talks about the success of the film:
“What is truly amazing about PARANORMAL ACTIVITY is the depth of commitment from fans who demanded to see it... Adam Goodman, our head of production, believed in the film and championed it from the very first screening. This box-office milestone is also a testament to Oren Peli’s considerable talents as a filmmaker. All of us at Paramount are proud to have been involved with his revolutionary project.”
If you're interested, you can read the rest of the press release over at /Film.
Paranormal Activity has still to open in my neck of the woods (Scotland, UK), but that will change in a couple of weeks (it opens November 25th here). I've heard a lot of good things about it, and I look forward to seeing what the people involved have gotten out of such a low-budget film, and, of course, just to see for myself what all the fuss is about. It's made A LOT of money so far, particularly in comparison to the minuscule (in movie budget terms) amount of money it had to play with. Good for it, I say.
How about Michael Jackson's This Is It? Keep Reading...