The word is in that the new trailer for the supernatural horror sequel Paranormal Activity 2 is so utterly terrifying that the World Health Organization (WHO) has ordered theaters carrying it to include a label warning of the potentially deadly effects viewing it could have on your health.
Yes, I'm kidding, but it seems the Cinemark movie theater chain is in fact pulling the Paranormal Activity 2 trailer from several of its theaters.
The reason, you ask? The trailer apparently scared the bejesus out of several Texan Twihards who showed up for the midnight premiere of Eclipse on Tuesday night. In fact, reports are now coming in that it caused several teenage girls to jump so high that they actually caused irreparable damage to the screening auditorium's ceiling as well :-P.
Yeah, yeah, I made that last bit up too but really, how can I take this story seriously? Ignoring the silly idea that in this day and age a trailer for any movie could scare moviegoers THAT badly - the teaser for Paranormal Activity 2 is the one to do so? I suppose it is a bit creepy, but isn't that the point? Wasn't it designed to scare moviegoers?
This move does make sense when you look at it from Cinemark's point of view. They are a business, so customer satisfaction is definitely important to them. I can only presume that the theater execs received enough in the way of complaints that they were really concerned that the trailer could damage their attendance numbers for Eclipse. Go figure, I guess.
What do you think? Were you actually freaked out by the Paranormal Activity 2 trailer? Does this seem like an overreaction on Cinemark's part? Is this great free promotion for the film? Sound off in the comments section below.
Paranormal Activity 2 will arrive in theaters in the U.S. on October 22nd, 2010. See it... if you dare ;-)