With April 2013 half over, we're getting closer to kick-off for the summer movie release schedule, which means that we'll start seeing marketing and hype campaigns for tentpole blockbusters and other seasonal staples. Case in point: Twentieth Century Fox has released a clip from upcoming comedy The Heat, while Legendary Pictures' Pacific Rim has received its first TV trailer.
The footage from The Heat, seen above, aired this past Sunday at the MTV movie awards and showcases the film's not-so-secret weapon - the rapport between Oscar winners Sandra Bullock and Melissa McCarthy. Here, we see their relationship dynamic in play as Bullock's uptight, by-the-book FBI agent tries to bargain with McCarthy's roguish, stubborn Boston cop over an interrogation; naturally, the situation doesn't go well for anybody as hilarity ensues.
Numerous films relying on the good cop/bad cop, odd couple trope have freshened up the formula by bringing on intelligent, gifted directors and a proven pair of principal actors with chemistry to spare (think Hot Fuzz, The Other Guys, Midnight Run, or 48 Hours). The talent side of the equation will end up being what makes or breaks The Heat, elevating it as a memorable, worthy, sidesplitting comedy or forgettable middle-of-the road fare; good performances and a smart script can take a movie anywhere, after all.
Fortunately for The Heat, Paul Feig, creator of acclaimed TV show Freaks and Geeks and the director behind 2011's Bridesmaids, has a solid track record, not to mention Bullock and McCarthy, one of Feig's Bridesmaids cohorts, aren't exactly slouches, either. While a pair of trailers and one clip don't give us a ton of room to judge the final film, the footage here is good enough to be encouraging. Could be that Feig at least has another commercial winner on his hands; hopefully the studio's decision to push the movie's release to June speaks well of it.
Going in another direction entirely, we've also got a TV trailer for Guillermo Del Toro's giant monster versus giant robot film, Pacific Rim. Check it out below:
You may notice right away that none of the imagery here is new - in fact, this is basically just a shortened version of the full trailers that have cropped up online in the past few months. But that's okay: it is, after all, a TV spot, which means it's going to reach an audience that may not even be aware the movie exists. That in and of itself is exciting news - Pacific Rim deserves a big audience, and if the spot doesn't say anything new to the initiated, it should serve as a great introduction to viewers that potentially don't even know Guillermo del Toro's name.
What do you think, Screen Ranters? Does this footage say good things about The Heat's chances at success? Or are you more interested in watching Kaiju and Jaegers go at it?
The Heat hits theaters June 28th, 2013; Pacific Rim begins its theatrical run July 12th, 2013.