Disney and Pixar's Onward poster is revealed ahead of the animated movie's trailer premiering tonight. Between Walt Disney Animation Studios and Pixar, the Mouse House has become arguably the premier animation hub in Hollywood. Pixar has been well known for its animated features ever since its very first project, Toy Story, hit theaters in 1995. In recent years, Pixar has moved away from a slate of entirely original projects for a mix of sequels and new properties. That has lead to the debut of great new films like Inside Out and Coco as well as franchise installments like Cars 3, Incredibles 2 and the upcoming Toy Story 4.
However, Pixar's next feature film after Toy Story 4 hits theaters next month is the original story Onward, a tale of two elf brothers who set out on a journey to discover whether magic still exists in their world of elves, trolls and sprites. Recently, the first Onward images revealed Chris Pratt and Tom Holland's lead characters, older brother Barley Lightfoot and younger brother Ian Lightfoot, respectively. The main cast of Onward is rounded out by Julia Louis-Dreyfus as their mother and Octavia Spencer in an unspecified role. Now, as Pixar begins ramping up promotion for Onward, the film's first poster is revealed ahead of the first trailer's release.
On Twitter, Pixar launched a campaign to unlock the mysteries of Onward. If users tweeted at the account with the wizard, unicorn and mermaid emojis, Pixar responded with the Onward poster and the revelation that the trailer will debut during game 1 of the NBA finals tonight, which starts at 9pm ET on ABC. See the poster below.
Since we still know very little about what to expect from Onward, Pixar fans are no doubt looking forward to the trailer's release. Although Pixar has an incredibly solid track record with their original properties, the animation studio has been known to release a dud or two - The Good Dinosaur is an example. As such, it remains to be seen whether Onward will become a critically acclaimed, award-winning and financially successful animated movie, like many of Pixar's releases, or if it will fail to live up to expectations.
Of course, with a studio like Pixar behind it and a cast as talented as Holland, Pratt, Louis-Dreyfus and Spencer on board, Onward has a great deal of potential to be a major hit. Holland and Pratt together is a winning combination, especially given their history of working together - however briefly - in Marvel Studios' Avengers: Infinity War. Hopefully their charming dynamic will translate to animation and propell Onward to become Pixar's next hit original property. While that remains to be seen, fans will be able to get their first look at Onward when the trailer premieres tonight.