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  • Once Upon a Time in Hollywood gets an Avengers-style anti-spoiler campaign. 1 / 8

    Brad Pitt in in Once Upon a Time in Hollywood vertical
  • For both Infinity War and Endgame, directors Joe & Anthony Russo asked fans to not spoil the movie. 2 / 8

  • They posted letters on social media using creative hashtags that went viral. 3 / 8

  • Quentin Tarantino did the same thing for Once Upon a Time in Hollywood. 4 / 8

    Leonardo DiCaprio in Once Upon a Time in Hollywood vertical
  • The film premieres at Cannes, two months before its theatrical debut. 5 / 8

    Leonardo DiCaprio dancing in Once Upon a Time in Hollywood vertical
  • Tarantino implored attendees to preserve the film's secrets. 6 / 8

    Margot Robbie as Sharon Tate in Once Upon a Time in Hollywood vertical
  • That way, everyone can see the movie the way it was meant to be seen. 7 / 8

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