The announcement is probably a direct result of the massive $35.7 million first-day opening of Twilight, with the additional $7 million from Thursday midnight shows. I suspect this is meant to bring more people to the theaters this weekend who may not have already bought their tickets, just to see what all the fuss is about. Twilight has been projected to open at $50-$60 million range, but I'd say $70-$75 million when it's all said and done.
New Moon is the second title in Stephenie Meyer's four-part vampire/romance series. It revolves around Edward Cullen's ongoing relationship with Bella Swan. A melodramatic love triangle with Jacob Black develops when Edward leaves to keep her safe from other vampires. There is also talk of "big bears" (psst, werewolves) and a nation of vampires who reside in Italy. Meyer has stated "a more positive experience with the makers of her movie adaptation" than any other author, for better-or worse-the second installment will likely stick closely to the source material.
I suspect an announcement for the rest of the series will follow, because after all, there's money to be made. Since this weekend's opener reportedly cost only $37 million to make, they'll likely have enough to fund the entire series. They'll have to step up the special effects with morphing and more vampire "special powers," but I don't think that would prevent keeping this money train from moving. To steal a line from the movie, "Are you afraid?"
Whether this is positive step for the vampire genre is another subject entirely. We'll see after I force myself to buy a ticket for this movie.
Twilight fans, did you like the movie? Would you see the second one?