'Noah' Super Bowl Commercial: The End Is the Beginning

Black Swan director Darren Aronofsky is back with Noah, an adaptation of the biblical story as filtered through a graphic novel that Aronofsky and the movie's co-writer Ari Handel first developed (in French language) in order to secure financing for the movie. The first Noah trailer raised concerns ranging from the handling of religious material to the fact that the film just didn't look all that convincing in the visual effects department.

The Noah Super Bowl trailer, on the other hand, seems to do more with less. In just thirty seconds we get the feel of a classic biblical epic, better-looking visual effects, and even a thematic hint about faith and destiny with Noah's (Russell Crowe) assertion to his daughter Ila (Emma Watson) that this seeming end of days is just a new beginning.

...Of course, there's room in that quote for a person to see shades of the film's rumored environmental messages. Basically, it would be the idea that the end of man's time is not the "end of the world" - though we often correlate the two terms. Noah is, in a sense, tasked with helping the beasts of the world survive, so that nature goes on without mankind to drag it down - you see where this is going.

All in all though, this was a better showcase of Aronofsky's filmmaking talent.


Noah opens in U.S. theaters on March 28th, 2014.

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'Noah' Super Bowl Commercial: The End Is the Beginning