Early No Time to Die box office projections suggest the film could break the all-time James Bond franchise opening weekend record. The property has long been one of the most viable and popular in the industry, reaching new commercial heights during Daniel Craig's tenure as 007. Unadjusted for inflation, his four installments released to date - Casino Royale, Quantum of Solace, Skyfall, and Spectre - rank as the four highest-grossing Bond films ever, with Skyfall the lone entry to hit the $1 billion mark. While the films themselves have been up and down in terms of quality, they've been a massive draw since Craig took the role in 2006.

The actor is returning for a fifth and final go-around as James Bond in April's No Time to Die, which has a marketing campaign well underway. In addition to the full theatrical trailer setting the stage for 007's next mission, there was also a rather expensive Super Bowl TV spot and the recent release of Billie Eilish's opening theme song. As buzz continues to mount, it looks like No Time to Die is going to have one of the biggest debuts in the franchise's storied history.

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According to Box Office Pro, No Time to Die is projected to earn between $75-100 million domestically in its first three days, in range of the series' all-time opening weekend record. Currently, Skyfall holds that title with $88.3 million.

Rami Malek as Safin in James Bond No Time To Die

No Time to Die could certainly challenge for that mark, considering it ranks among the most anticipated upcoming films. And since 2020 is a smaller movie year in regards to franchise tentpole releases (especially compared to 2019), the latest Bond installment stands out more as a proper cinematic event worth getting hyped about. No Time to Die is one of the biggest releases for all of 2020 - not just the spring - so it shouldn't have any trouble attracting large crowds. If this is where the projections stand about two months away from release, it's possible the estimates could rise when the premiere gets closer and excitement reaches a fever pitch. Should No Time to Die earn enthusiastic word-of-mouth leading into its opening weekend, that would only help give its box office prospects a boost.

It is worth mentioning this spring features a few high-profile titles, including Disney's live-action Mulan remake and the long-delayed comic book movie New Mutants. So, No Time to Die isn't exactly the lone genre picture that'll be playing this season. That said, it isn't going to face too much competition when it opens, and it's arguably the one arriving with the most fan fare. Plus, No Time to Die is getting a jump start on the summer movies (it opens three weeks before Black Widow), so there will likely be much interest in catching a major action film on the big screen when it arrives. Time will tell if No Time to Die will give the Craig era a compelling farewell, but at the very least it looks like the movie is all but guaranteed to be financially successful.

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Source: Box Office Pro

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