Nintendo & Universal Team Up for New Theme Park Attractions

Nintendo Mario

It’s fair to say that as technology evolves, so too does the manner in which many of us experience entertainment. From vast advancements in computer generated effects in movies, to gaming systems that allow us to virtually interact with the worlds and adventures our games deliver, it seems that the lines are steadily being blurred in the arenas of fantasy and reality.

One area in particular where such advancements are growing each day is at the theme parks of major studios. Disney is getting set to unveil both their Star Wars Land and Pandora: The World of Avatar additions to their theme parks, while Universal have already scored big with The Wizarding World of Harry Potter and The Simpsons attractions at their own parks. It’s clear that fans of popular entertainment franchises want to do more than just watch their favorite worlds on screen, so more time and effort is being spent in creating those possibilities.

The latest theme park announcement now comes to us courtesy of Nintendo, who released the video above to announce a partnership with Universal Parks and Resorts for three Nintendo themed parks. The above video highlights the announcement from Nintendo’s Shigeru Miyamoto and Universal Creative’s Mark Woodbury. The parks – which will be located at Universal Studios Orlando, Hollywood and Japan – are still in development and as of this writing, no official dates have been announced.

Super Mario Bros Characters

Exactly what fans can expect from Nintendo’s new theme parks is not revealed, but judging by Shigeru Miyamoto’s gleeful statement that “…Mario will feel like he finally came home!” as well as the video’s Mario Brothers themed background, there’s a good chance that the company's most well-known character will be a key focus. Nintendo has been eager to expand its horizons as of late and earlier this year, Nintendo president Tatsumi Kimishima surprised many by revealing that Nintendo was looking to have its first movie ready in the next 2-3 years. In addition to this, there have long been rumors of the video game giant’s interest in its own theme park.

Thanks to Nintendo’s continued success in the world of gaming, any theme park attraction modeled after the company’s familiar and lovable family of characters is likely to be a massive success. While it’s gaming consoles have been somewhat hit and miss over the past few years, the upcoming arrival of Nintendo Switch and the options it provides gamers with might just be what the company needs to secure a more comfortable spot in the gaming world once again. And as Nintendo tends to appeal more to a vast demographic that includes young children, a theme park seems a perfect way in which to continue to expand the brand’s appeal.

The big question many will be asking is how well can Nintendo do as a theme park when compared to its monstrous competitors? That’s hard to say. But given Nintendo’s family friendly reputation and its ability to continue to evolve in terms of cuddly characters, there’s every reason to believe that when Universal’s Nintendo theme park opens its doors, one of the biggest video gaming names in history will make its presence felt.

Source: Nintendo [via YouTube]

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