The Nintendo Switch has sold 10 million units worldwide, as of December 12, 2017. Originally released on March 3, 2017, The Switch boasted a unique design that allowed it to be played at home attached to a television or on-the-go as a tablet. Another benefit was that, unlike Nintendo's more recent consoles, The Switch came bundled with two controllers, allowing friends and family to play together immediately.
By releasing their new system in early March, Nintendo defied convention. Traditionally new video game systems were released to coincide with the holiday shopping season. Nintendo's main competitors, Sony and Microsoft, released their most recent game consoles - the PS4 and Xbox One - on November 15, 2013 and November 22, 2013 respectively. Nintendo's last console, The Wii U, was released one year earlier on November 18, 2012.
This defiance of tradition does not seem to have hurt Nintendo, despite the relative rarity of The Switch making it a hot item throughout most of 2017. The Switch is expected to outsell The Wii U (which only managed to sell 13.56 million units across four years) before its one year anniversary in March 2018. Nintendo's current projections predict the sale of 16.7 million individual Switch units, once the holiday sales season is over.
Still, these numbers are not as impressive as they seem on the surface. According to Ars Technica, The Nintendo Wii sold 13.17 million units within the first 10.5 months of its release. The PS4 boasted slightly better numbers in a comparable amount of time, earning 13.5 million sales within the first 10.5 months of its release. The record-holder is still Sony's PlayStation 2, which managed an astonishing 15 million sales within the first eight months of its North America release, though these numbers also include 3.52 million sales from Japan (which got the PS2 six months before North America).
Despite this, ten million sales in nine months without the holiday sale season propping them up is still a proud achievement for Nintendo, which seems to be favoring quality over quantity in their current offerings. The Switch features a relatively limited number of games nine months after its release and most of those are based around Nintendo's most reliable franchises. Still, Nintendo has outdone themselves with these latest offerings, with Super Mario Odyssey winning Best Family Game and The Legend of Zelda: Breath of the Wild winning Game of The Year, Best Action/Adventure Game and Best Game Direction at the 2017 Game Awards.
2018 promises more big things for Nintendo and The Switch, with classic games like Kirby Star Allies and Bayonetta being adapted for the system's unique controls. There will also be a new Yoshi game, featuring Mario's dinosaur pal. The Switch will also be hosting popular third-party games, such as Mega Man 11 from Capcom and Shovel Knight: King Of The Cards from Yacht Club Games.
Source: Ars Technica