Nintendo's second biggest mobile game after the massive Fire Emblem Heroes isn't what many fans would've expected, as a new report indicates that Dragalia Lost has become a lucrative asset for Nintendo's smartphone library. Draglia Lost is Nintendo's fourth-ever mobile game release and it's one of the only ones that has gone through a limited worldwide launch, but that hasn't stopped it from tracking well as a brand new IP and generating a lot of revenue for the gaming giant.
Dragalia Lost is an action RPG played with touchscreen controls, with a fully playable single-player experience that's supported by four player co-op multiplayer on top of that. The game is developed by Cygames, the studio's first collaborative effort with Nintendo, and even resulted in Nintendo buying five percent of that company's stock. Dragalia Lost was also Nintendo's first IP to ever be released for mobile devices before appearing on a Nintendo device first. When Dragalia Lost first launched, it quickly shot up to become the highest spend-per-install rate among any Nintendo mobile titles.
While Dragalia Lost now sits behind Fire Emblem Heroes in that regard - with Dragalia's $33 per install falling just shy of Fire Emblem's $38 - that hasn't slowed its growth much, and the game is officially the second most profitable Nintendo mobile title according to a report from Sensor Tower. Dragalia Lost has now eclipsed the $100 million revenue mark, placing it just ahead of Animal Crossing: Pocket Camp's $99 million and well behind Fire Emblem Heroes' $591 million. Dragalia Lost's totals are impressive given the fact the game saw a limited worldwide release, meaning it's tracking very well in the markets it is available in.
One of those markets is Japan, which makes up more than half of the total player spending of the game's global revenue. Dragalia Lost has earned $58 million in Japan alone, while US players have contributed $21 million. Hong Kong players are the biggest supporters of the game after install, however, averaging $63 in spending after download. 20% of Nintendo's mobile income has come from Dragalia Lost, which puts the game in rarefied air - at least for Nintendo mobile titles. For even more context, the games that Dragalia Lost is currently performing better than all have long-standing fanbases: Animal Crossing: Pocket Camp, Mario Run, and Dr. Mario World are all behind in the race, although the latter has only launched recently.
Dragalia Lost is an example of what seems to be working in mobile games recently - a title that's made by a big-time development studio in partnership with a company that can fund the advertising and resources necessary to maximize reach. Dragalia Lost is a genuinely good game, and it's not surprising to see it eclipse other titles that felt more like cash-ins on popular properties rather than something that was innovating in its own right. It will be interesting to see if Nintendo is ever tempted to take Dragalia Lost's success and attempt to port it to one of their own devices, too - that could be a big indicator of the strength of mobile gaming, and potential platform cross-overs, in the future.
Source: Sensor Tower