Ninja's leap to Mixer is going well for the content creator...
1 / 8
...which means it's expensive for Microsoft.
2 / 8
The company has now had to pay for 1.5 million subscribers to Ninja's Mixer channel and counting.
3 / 8
The promotion lasts until the end of September, too, so there will likely be more subs coming.
4 / 8
It's an interesting dynamic, but Ninja's absence from Twitch has hardly hurt the platform...
5 / 8
...with Fortnite viewership remaining relatively steady.
6 / 8
Has Microsoft's gamble on Mixer and Ninja already begun to fall apart?
7 / 8