An eerie new motion poster for Game of Thrones continues to tease the Night's King's role in the upcoming season 7. Premiering later and with less episodes than it ever has before, Game of Thrones will return with one of its most ambitious seasons to date. Picking up some time after the events that ended its season 6 finale, and much to the excitement of longtime viewers and fans, Thrones is set to focus primarily on the intense rivalry going on at first between Jon Snow (Kit Harington), Cersei Lannister (Lena Headey), and Daenerys Targaryen (Emilia Clarke).

The last official teaser trailer for season 7 went so far as showing each character taking their place in their own designated thrones, Jon as the King in the North, Dany at Dragonstone, and Cersei in King's Landing. But that wasn't the end of the teaser trailer, and like everything else that's been released in conjunction with Game of Thrones' marketing campaign as of late, the show wasn't shy about teasing the Night's King role this season either. He and his white walkers have been an ancillary threat throughout the series up until this point, but season 7 may very well change that once and for all.

In anticipation of the season 7 premiere, HBO has officially released a brand new motion poster for Game of Thrones online today. Showing only one-half of the character's face, with his ice blue eye lighting up the screen, the poster itself only teases the coming of the Night's King in this new season. Check out the motion poster for yourself down below:

The motion poster itself is rather simple but it's a genius bit of marketing nonetheless. By keeping the character mostly in the shadows, the poster addresses just how much about the Night's King is still genuinely unknown right now. He didn't even really show up until the past few seasons of the show, making his biggest impact in season 5's 'Hardhome', when he and his army of the undead attacked and almost killed every member of the Night's Watch and wildlings meeting at Hardhome at the time. Included in that lineup of possible victims too, was none other than Jon Snow.

So understandably, ever since his experience at Hardhome, Jon has been intent and focused on trying to raise attention and prepare for the coming of the Night's King and his followers amongst the people living South of the Wall. His efforts have often wound up being in vain, but with a brand new position of power, in addition to the arrival of Dany, who could possibly form a partnership with the Starks during her conquest of Westeros, his crusade to stop the undead from taking over the world is likely only going to increase in its intensity and importance moving forward. All that's left to be seen is what the next step in the Night's King plan ends up being, and how it affects every other character on the show.

Game of Thrones season 7 premieres July 16 on HBO.

Next: Game of Thrones Season 7 Image Features Full-Grown Dragons

Source: Game of Thrones