After a 25 years of working together, Nickelodeon has decided to part ways with prolific series creator Dan Schneider.
Schneider has had a long and fruitful creative partnership with Nickelodeon, creating some of the network's more popular series over the past 25 years. Schneider, and his production company Schneider's Bakery, created or co-created popular shows like iCarly, The Amanda Show, Drake & Josh and All That, which ranks at number four on Screen Rant's list of Nickelodeon's 25 Best Shows Ever. Many of the TV series that he's responsible for helped to shape Nickelodeon's creative direction for the past couple of decades. More recently, Schneider worked on Victorious, Sam & Cat and the network's number one series Game Shakers, which was recently cancelled after three seasons.
This news, reported by Deadline, comes after the cancellation of Game Shakers, Schneider's most recent series. Nickelodeon will go forward with season five of Henry Danger, but there is no word on his animated series The Adventures of Kid Danger. Nickelodeon released a statement explaining that the end of several of Schneider's projects was the reasoning for the split, which allows each party to pursue other creative opportunities and directions. You can read part of their statement below:
“We thank Dan and his Schneider’s Bakery producers, executives and social media team for their immeasurable contributions to Nickelodeon, and we wish them the best in their future endeavors. And Dan and Schneider’s Bakery are proud of the work they did together with Nickelodeon and will always remain big fans of the network.”
While the split seems amicable, it is rather surprising that Nickelodeon would decide to part with one of their more successful partnerships. Schneider has brought a ton of viewers to the network with his cavalcade of television comedies. However, another part of this report hints at a much more insidious story. Apparently, there have been allegations of abuse directed towards Schneider over the years, as well as questions related to his treatment of the young stars of his shows. While no allegations have been confirmed or widely reported, it would point to a greater reason for Nickelodeon to get rid of Schneider.
Schneider's series defined the creative tone for a lot of Nickelodeon's live-action television shows, starting out with Good Burger and Keenan & Kel. Alongside his string of hit television shows, Schneider is also responsible for discovering talent like Ariana Grande, Victoria Justice, Jami Lynn Spears, and Amanda Bynes. He's also helped shaped the careers of people like Keenan Thompson, who has gone on to be one of the better cast members on Saturday Night Live, as well as people like Drake Bell and Josh Peck. He's had a great career, and created a lot of fond memories for those of us that watched every single episode of iCarly and Drake & Josh. So, hopefully, this is truly a business decision, and not a scandal that's about to unfold.