With just over a week left before Comic-Con International begins in San Diego and Marvel Studios having officially scheduled its big presentation for the Saturday evening (July 26th), speculation is ramping up on what Marvel may unveil. As it turns out, we’ll be learning a least part of what Disney and Marvel will be showcasing tomorrow on… The View.
Since Disney purchased Marvel Entertainment, they’ve been taking advantage of their own brands to internally promote. Casting announcements break on Marvel’s official website and the same can be said for Star Wars news on the Lucasfilm site. On the video side, we saw the first trailer for Guardians of the Galaxy debuted on ABC’s Jimmy Kimmel Live (a Disney-owned network) and tomorrow, Marvel is announcing a new project on another ABC show, The View.
This is the least likely pairing of Disney brands to date but The View is in a tumultuous time with some controversy and changes coming to its panel of hosts. Earlier this week ABC announced the return of Rosie O’Donnell for the series’ 18th season who will join the only returning host from the current roster, Whoopi Goldberg. Today’s news that Marvel will announce an “all-new thundering title” tomorrow morning on The View is clearly designed to drive ratings for the show and keep the buzz for its next season rolling in.
Marvel is excited to announce that on Tuesday, July 15th, at 11AM EST, it will be announcing its latest explosive title live on the Emmy-Winning, daily talk show “The View.”
The press release also made sure to remind fans to pay attention to Comic-Con for more details and additional announcements. We already know what ABC’s Marvel TV plans are with Agent Carter joining the second season of Agents of S.H.I.E.LD., and on Netflix, the blueprints have already been laid out for the next few years of Marvel programming so it’s a better bet tomorrow’s announcement is for a new film although the wording is intentionally vague and the word “title” is used as if it’s comic book related, specifically. Note the keyword “thunderous.” Female-led Thor book, perhaps?
The tease lends credence to the idea that we could learn the 2017 release date and official title for Thor 3, a film currently being written by Craig Kyle (Thor: Tales of Asgard) and Christopher Yost (Thor: The Dark World). Given the unusual venue choice for the announcement, it could be something else (animated or comic book) but that would fit the target demo even less, and it wouldn’t earn the mainstream attention. Share your thoughts in the comments!
Guardians of the Galaxy opens August 1, 2014, The Avengers: Age of Ultron on May 1, 2015, Ant-Man on July 17, 2015, Captain America 3 on May 6 2016, and unannounced films for July 8 2016 and May 5 2017.
Follow Rob on Twitter @rob_keyes for your Marvel movie and TV news!
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