Netflix has reported a whopping 10 percent loss in average viewership today. This morning, the first total solar eclipse of the century and the millennium occurred across the United States, with partial eclipses capable of being viewed from other parts of the world. The event has been long coming and long-anticipated by astronomers and the general public alike. Unfortunately, that cut into some businesses, such as Netflix.
Although it’s a weekday, and most people are either at work or at school, millions of people can’t kick the habit of watching Netflix out of boredom — at home or even at work — and the streaming service averages a certain number of viewers per day that they won’t share with the public. Due to extraneous circumstances, though, those average numbers were considerably lower today.
On Twitter, Netflix reported an unusual ten percent loss in average viewership this afternoon, not because of any power or service outage, but because millions of people had stepped outside to view the total solar eclipse with their own eyes, taking part in the once-in-a-lifetime event. Still, the streaming service understands why people decided to watch the eclipse instead of the latest season of whichever show they happen to be binge-watching at the moment.
but really, there was a 10% drop in plays during the eclipse today. Well played, Moon— Netflix US (@netflix) August 22, 2017
Coverage of the solar eclipse dominated news stations across the United States today, with space agency NASA streaming the entire event online, even through the famous gaming streaming platform Twitch. Seeing the Moon completely cover (or, at least, partially cover) the Sun is certainly an exciting thing to witness, so it’s no surprise that millions of people took time out of their day to witness the passing. Funnily enough, one follower suggested that Netflix stream the eclipse next time and prevent any loss in viewers, which actually wouldn’t have been a bad idea to do today. Unfortunately, it will be several years until the next eclipse happens and even longer for the next total eclipse, which happens once every 40 years or so.
The streaming giant has clearly established itself as one of the cornerstones of modern entertainment; over 50 million families have subscribed to Netflix in the United States alone. It’s no secret that people have shared their Netflix accounts and passwords with friends and family as well, so there’s really no telling how many people actually have access to the streaming service and its bountiful content. Sadly for them, all that access wasn’t enough to keep people from stepping outside to watch the solar eclipse today. Perhaps next time they’ll stream the eclipse themselves and gain even more subscribers.
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